Pilgrim's Consumer Insights

Who buys Pilgrim's?

A Pilgrim's consumer is generally slightly lower income, African American, and adolescent age. Pilgrim's consumers are more likely to purchase Pilgrim's during larger pantry stocking trips. Brands such as Generic Pma, Sunny Meadow, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Pilgrim's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.78
% of Basket $ (median)
8.0%
Total Basket $ (median)
$84.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pilgrim's Consumer Demographics

demographic
index
Female
99
Male
112
<24
128
25-34
101
35-44
99
45-54
101
55-64
90
65+
94
African American
253
Asian
109
Caucasian
91
Hispanic
103
demographic
index
Has Kids
105
No Kids
89
- $20k
116
$20k-40k
112
$40k-60k
128
$60k-80k
95
$80k-100k
91
$100k-125k
80
$125k +
65
No College
134
College
99
Adv. Degree
66

Understand Pilgrim's Consumer Behavior

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Pilgrim's Basket Affinity & Size

brand
basket affinity
Generic Pma 7.2x
Sunny Meadow 6.5x
Farmers Market 6.1x
Totino's Pizza Rolls 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
467

Where is Pilgrim's Purchased?

channels
index
Club
369
Food
1
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.1x
Armour 1.7x
Bar-S 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
86
Credit
75
Debit
120
Food Stamps
209

When is Pilgrim's Purchased?

day of week
Sun
20.0%
Mon
12.4%
Tue
11.0%
Wed
10.8%
Thu
10.0%
Fri
14.3%
Sat
21.5%
time of day
Morning
14.0%
Noon
16.7%
Afternoon
37.0%
Evening
27.0%
Late
5.3%

Get More Pilgrim's Data

Better understand Pilgrim's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pilgrim's consumers switch to?

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Why do consumers stop buying Pilgrim's products?

Store front

Which retailers do Pilgrim's shoppers prefer to shop at?

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What motivates consumers to try Pilgrim's products?

Research the Pilgrim's Target Market

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Who actually buys Pilgrim's? Do these consumers match the intended target market of Pilgrim's?

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What motivates the target market to buy Pilgrim's?

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What other target market should Pilgrim's look at?

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Which other brands have a similar target market?

About Our Pilgrim's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.