Pilgrim's Consumer Insights

Who buys Pilgrim's? Pilgrim's consumers are generally slightly lower income, African American, and adolescent age. Pilgrim's consumers are more likely to purchase Pilgrim's during larger pantry stocking trips. Brands such as Generic Pma, Sunny Meadow, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Pilgrim's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.78
% of Basket $ (median)
8.0%
Total Basket $ (median)
$84.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pilgrim's Consumer Demographics

demographic
index
Female
99
Male
112
<24
128
25-34
101
35-44
99
45-54
101
55-64
90
65+
94
African American
253
Asian
109
Caucasian
91
Hispanic
103
demographic
index
Has Kids
105
No Kids
89
- $20k
116
$20k-40k
112
$40k-60k
128
$60k-80k
95
$80k-100k
91
$100k-125k
80
$125k +
65
No College
134
College
99
Adv. Degree
66

Understand Pilgrim's Consumer Behavior

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Pilgrim's Basket Affinity & Size

brand
basket affinity
Generic Pma 7.2x
Sunny Meadow 6.5x
Farmers Market 6.1x
Totino's Pizza Rolls 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
467

Where is Pilgrim's Purchased?

channels
index
Club
369
Food
1
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.1x
Armour 1.7x
Bar-S 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
86
Credit
75
Debit
120
Food Stamps
209

When is Pilgrim's Purchased?

day of week
Sun
20.0%
Mon
12.4%
Tue
11.0%
Wed
10.8%
Thu
10.0%
Fri
14.3%
Sat
21.5%
time of day
Morning
14.0%
Noon
16.7%
Afternoon
37.0%
Evening
27.0%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pilgrim's consumers purchase?

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Why do Pilgrim's consumers try new brands?

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Where do Pilgrim's consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pilgrim's Target Market

Arrow and target

Who actually buys Pilgrim's? Do these consumers match the intended target market of Pilgrim's?

Thought bubble

What motivates the target market to purchase Pilgrim's?

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What other target market should Pilgrim's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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