Pilgrim's Consumer Insights

Who buys Pilgrim's?

A Pilgrim's consumer is generally slightly lower income, African American, and adolescent age. Pilgrim's consumers are more likely to purchase Pilgrim's during larger pantry stocking trips. Brands such as Generic Pma, Sunny Meadow, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Pilgrim's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.78
% of Basket $ (median)
8.0%
Total Basket $ (median)
$84.70

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pilgrim's Consumer Demographics

demographic
index
Female
99
Male
112
<24
128
25-34
101
35-44
99
45-54
101
55-64
90
65+
94
African American
253
Asian
109
Caucasian
91
Hispanic
103
demographic
index
Has Kids
105
No Kids
89
- $20k
116
$20k-40k
112
$40k-60k
128
$60k-80k
95
$80k-100k
91
$100k-125k
80
$125k +
65
No College
134
College
99
Adv. Degree
66

Understand Pilgrim's Consumer Behavior

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Pilgrim's Basket Affinity & Size

brand
basket affinity
Generic Pma 7.2x
Sunny Meadow 6.5x
Farmers Market 6.1x
Totino's Pizza Rolls 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
467

Where is Pilgrim's Purchased?

channels
index
Club
369
Food
1
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.1x
Armour 1.7x
Bar-S 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
86
Credit
75
Debit
120
Food Stamps
209

When is Pilgrim's Purchased?

day of week
Sun
20.0%
Mon
12.4%
Tue
11.0%
Wed
10.8%
Thu
10.0%
Fri
14.3%
Sat
21.5%
time of day
Morning
14.0%
Noon
16.7%
Afternoon
37.0%
Evening
27.0%
Late
5.3%

About Our Pilgrim's Consumer Insights

How do we know who buys Pilgrim's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pilgrim's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.