Pillsbury Consumer Insights

Who buys Pillsbury?

A Pillsbury consumer is generally median income, Caucasian, and lower middle age. Pillsbury consumers are more likely to purchase Pillsbury during larger pantry stocking trips. Brands such as Duncan Hines, Betty Crocker, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Pillsbury Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$65.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pillsbury Consumer Demographics

demographic
index
Female
102
Male
83
<24
91
25-34
96
35-44
105
45-54
102
55-64
92
65+
90
African American
97
Asian
48
Caucasian
109
Hispanic
74
demographic
index
Has Kids
107
No Kids
84
- $20k
89
$20k-40k
100
$40k-60k
101
$60k-80k
104
$80k-100k
104
$100k-125k
100
$125k +
95
No College
102
College
100
Adv. Degree
99

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Pillsbury Basket Affinity & Size

brand
basket affinity
Duncan Hines 4.6x
Betty Crocker 4.1x
Blue Bonnet 3.7x
Jimmy Dean 3.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
483

Where is Pillsbury Purchased?

channels
index
Beauty
1
Club
44
Dollar
52
Drug
13
Food
135
Gas & Convenience
9
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Sweet Baby Ray's 1.1x
International Delight 1.1x

How Did They Pay?

method
index
Cash
93
Credit
96
Debit
103
Food Stamps
146

When is Pillsbury Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
12.3%
Wed
12.1%
Thu
11.7%
Fri
15.5%
Sat
18.4%
time of day
Morning
15.0%
Noon
16.5%
Afternoon
34.7%
Evening
27.1%
Late
6.6%

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Find Answers to Questions

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Which brands do Pillsbury consumers switch to?

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Why do consumers stop buying Pillsbury products?

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Which retailers do Pillsbury shoppers prefer to shop at?

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What motivates consumers to try Pillsbury products?

Research the Pillsbury Target Market

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Who actually buys Pillsbury? Do these consumers match the intended target market of Pillsbury?

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What motivates the target market to buy Pillsbury?

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What other target market should Pillsbury look at?

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Which other brands have a similar target market?

About Our Pillsbury Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.