Pillsbury Funfetti Consumer Insights

Who buys Pillsbury Funfetti? A Pillsbury Funfetti consumer is generally very low income, Hispanic, and young adult age. Pillsbury Funfetti consumers are more likely to purchase Pillsbury Funfetti during larger pantry stocking trips. Brands such as Duncan Hines, Betty Crocker, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Pillsbury Funfetti Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.64
% of Basket $ (median)
3.6%
Total Basket $ (median)
$46.05

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  • Attitudinal surveys
  • Recent demographic data

Pillsbury Funfetti Consumer Demographics

demographic
index
Female
104
Male
64
<24
118
25-34
124
35-44
107
45-54
74
55-64
63
65+
50
African American
73
Asian
54
Caucasian
105
Hispanic
108
demographic
index
Has Kids
115
No Kids
66
- $20k
126
$20k-40k
110
$40k-60k
107
$60k-80k
100
$80k-100k
96
$100k-125k
82
$125k +
80
No College
117
College
99
Adv. Degree
86

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Pillsbury Funfetti Basket Affinity & Size

brand
basket affinity
Duncan Hines 14.9x
Betty Crocker 11.8x
Sunny Meadow 4.1x
Farmers Market 3.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
402

Where is Pillsbury Funfetti Purchased?

channels
index
Dollar
365
Drug
40
Food
51
Gas & Convenience
15
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kool-Aid 1.5x
Dannon Danimals 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
107
Credit
87
Debit
98
Food Stamps
195

When is Pillsbury Funfetti Purchased?

day of week
Sun
13.5%
Mon
11.3%
Tue
14.1%
Wed
13.3%
Thu
14.1%
Fri
16.3%
Sat
17.4%
time of day
Morning
14.8%
Noon
18.9%
Afternoon
33.0%
Evening
26.1%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pillsbury Funfetti consumers purchase?

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Why do Pillsbury Funfetti consumers try new brands?

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Where do Pillsbury Funfetti consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pillsbury Funfetti Target Market

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Who actually buys Pillsbury Funfetti? Do these consumers match the intended target market of Pillsbury Funfetti?

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What motivates the target market to purchase Pillsbury Funfetti?

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What other target market should Pillsbury Funfetti look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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