Pillsbury Funfetti Consumer Insights

Who buys Pillsbury Funfetti?

A Pillsbury Funfetti consumer is generally very low income, Hispanic, and young adult age. Pillsbury Funfetti consumers are more likely to purchase Pillsbury Funfetti during larger pantry stocking trips. Brands such as Duncan Hines, Betty Crocker, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Pillsbury Funfetti Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.64
% of Basket $ (median)
3.6%
Total Basket $ (median)
$46.05

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pillsbury Funfetti Consumer Demographics

demographic
index
Female
104
Male
64
<24
118
25-34
124
35-44
107
45-54
74
55-64
63
65+
50
African American
73
Asian
54
Caucasian
105
Hispanic
108
demographic
index
Has Kids
115
No Kids
66
- $20k
126
$20k-40k
110
$40k-60k
107
$60k-80k
100
$80k-100k
96
$100k-125k
82
$125k +
80
No College
117
College
99
Adv. Degree
86

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Pillsbury Funfetti Basket Affinity & Size

brand
basket affinity
Duncan Hines 14.9x
Betty Crocker 11.8x
Sunny Meadow 4.1x
Farmers Market 3.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
402

Where is Pillsbury Funfetti Purchased?

channels
index
Dollar
365
Drug
40
Food
51
Gas & Convenience
15
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kool-Aid 1.5x
Dannon Danimals 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
107
Credit
87
Debit
98
Food Stamps
195

When is Pillsbury Funfetti Purchased?

day of week
Sun
13.5%
Mon
11.3%
Tue
14.1%
Wed
13.3%
Thu
14.1%
Fri
16.3%
Sat
17.4%
time of day
Morning
14.8%
Noon
18.9%
Afternoon
33.0%
Evening
26.1%
Late
7.3%

About Our Pillsbury Funfetti Consumer Insights

How do we know who buys Pillsbury Funfetti? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pillsbury Funfetti consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.