Pine-Sol Consumer Insights

Who buys Pine-Sol?

A Pine-Sol consumer is generally very low income, African American, and senior age. Pine-Sol consumers are more likely to purchase Pine-Sol during larger pantry stocking trips. Brands such as Clorox, Lysol, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Pine-Sol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.51

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pine-Sol Consumer Demographics

demographic
index
Female
100
Male
95
<24
112
25-34
96
35-44
96
45-54
103
55-64
112
65+
135
African American
212
Asian
119
Caucasian
83
Hispanic
175
demographic
index
Has Kids
97
No Kids
106
- $20k
135
$20k-40k
123
$40k-60k
99
$60k-80k
93
$80k-100k
82
$100k-125k
90
$125k +
87
No College
121
College
98
Adv. Degree
84

Understand Pine-Sol Consumer Behavior

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Pine-Sol Basket Affinity & Size

brand
basket affinity
Clorox 14.6x
Lysol 10.9x
Febreze 9.5x
Swiffer 7.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
365

Where is Pine-Sol Purchased?

channels
index
Club
234
Dollar
453
Drug
30
Food
76
Gas & Convenience
5
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Marlboro Gold Pack 1.5x
Gain 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
109
Credit
104
Debit
97
Food Stamps
67

When is Pine-Sol Purchased?

day of week
Sun
14.8%
Mon
13.8%
Tue
13.1%
Wed
13.3%
Thu
12.4%
Fri
15.2%
Sat
17.3%
time of day
Morning
19.6%
Noon
19.5%
Afternoon
34.0%
Evening
21.9%
Late
5.1%

About Our Pine-Sol Consumer Insights

How do we know who buys Pine-Sol? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pine-Sol consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.