Pine-Sol Consumer Insights

Who buys Pine-Sol? A Pine-Sol consumer is generally very low income, African American, and senior age. Pine-Sol consumers are more likely to purchase Pine-Sol during larger pantry stocking trips. Brands such as Clorox, Lysol, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Pine-Sol Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.51

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pine-Sol Consumer Demographics

demographic
index
Female
100
Male
95
<24
112
25-34
96
35-44
96
45-54
103
55-64
112
65+
135
African American
212
Asian
119
Caucasian
83
Hispanic
175
demographic
index
Has Kids
97
No Kids
106
- $20k
135
$20k-40k
123
$40k-60k
99
$60k-80k
93
$80k-100k
82
$100k-125k
90
$125k +
87
No College
121
College
98
Adv. Degree
84

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Pine-Sol Basket Affinity & Size

brand
basket affinity
Clorox 14.6x
Lysol 10.9x
Febreze 9.5x
Swiffer 7.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
365

Where is Pine-Sol Purchased?

channels
index
Club
234
Dollar
453
Drug
30
Food
76
Gas & Convenience
5
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Marlboro Gold Pack 1.5x
Gain 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
109
Credit
104
Debit
97
Food Stamps
67

When is Pine-Sol Purchased?

day of week
Sun
14.8%
Mon
13.8%
Tue
13.1%
Wed
13.3%
Thu
12.4%
Fri
15.2%
Sat
17.3%
time of day
Morning
19.6%
Noon
19.5%
Afternoon
34.0%
Evening
21.9%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pine-Sol consumers purchase?

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Why do Pine-Sol consumers try new brands?

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Where do Pine-Sol consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pine-Sol Target Market

Arrow and target

Who actually buys Pine-Sol? Do these consumers match the intended target market of Pine-Sol?

Thought bubble

What motivates the target market to purchase Pine-Sol?

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What other target market should Pine-Sol look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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