Pinnacle (Vodka) Consumer Insights

Who buys Pinnacle (Vodka)? A Pinnacle (Vodka) consumer is generally slightly lower income, African American, and older age. Pinnacle (Vodka) consumers are more likely to purchase Pinnacle (Vodka) during smaller grocery trips. Brands such as Canada Dry, Bud Light, and Ocean Spray also tend to be purchased in the same trip. Sample consumer insights data below.

Pinnacle (Vodka) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.97
% of Basket $ (median)
49.3%
Total Basket $ (median)
$30.35

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pinnacle (Vodka) Consumer Demographics

demographic
index
Female
99
Male
108
<24
77
25-34
111
35-44
101
45-54
85
55-64
117
65+
72
African American
152
Asian
91
Caucasian
96
Hispanic
113
demographic
index
Has Kids
91
No Kids
120
- $20k
91
$20k-40k
80
$40k-60k
110
$60k-80k
109
$80k-100k
110
$100k-125k
98
$125k +
94
No College
90
College
101
Adv. Degree
107

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Pinnacle (Vodka) Basket Affinity & Size

brand
basket affinity
Canada Dry 14.0x
Bud Light 13.4x
Ocean Spray 6.8x
Sparkling Ice 6.7x
basket size
index
Urgent Need (1-2 Items)
128
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
68
Pantry Stocking (21+ Items)
85

Where is Pinnacle (Vodka) Purchased?

channels
index
Club
31
Dollar
6
Drug
123
Food
206
Gas & Convenience
367
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Lean Cuisine 1.6x
Red Bull 1.6x
Skippy 1.6x

How Did They Pay?

method
index
Cash
105
Credit
140
Debit
73
Food Stamps
15

When is Pinnacle (Vodka) Purchased?

day of week
Sun
9.6%
Mon
10.7%
Tue
11.0%
Wed
12.8%
Thu
12.4%
Fri
21.4%
Sat
22.2%
time of day
Morning
7.6%
Noon
13.4%
Afternoon
38.1%
Evening
35.5%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pinnacle (Vodka) consumers purchase?

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Why do Pinnacle (Vodka) consumers try new brands?

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Where do Pinnacle (Vodka) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pinnacle (Vodka) Target Market

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Who actually buys Pinnacle (Vodka)? Do these consumers match the intended target market of Pinnacle (Vodka)?

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What motivates the target market to purchase Pinnacle (Vodka)?

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What other target market should Pinnacle (Vodka) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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