Pinnacle (Vodka) Consumer Insights

Who buys Pinnacle (Vodka)?

A Pinnacle (Vodka) consumer is generally slightly lower income, African American, and older age. Pinnacle (Vodka) consumers are more likely to purchase Pinnacle (Vodka) during smaller grocery trips. Brands such as Canada Dry, Bud Light, and Ocean Spray also tend to be purchased in the same trip. See sample consumer insights data below.

Pinnacle (Vodka) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$14.97
% of Basket $ (median)
49.3%
Total Basket $ (median)
$30.35

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pinnacle (Vodka) Consumer Demographics

demographic
index
Female
99
Male
108
<24
77
25-34
111
35-44
101
45-54
85
55-64
117
65+
72
African American
152
Asian
91
Caucasian
96
Hispanic
113
demographic
index
Has Kids
91
No Kids
120
- $20k
91
$20k-40k
80
$40k-60k
110
$60k-80k
109
$80k-100k
110
$100k-125k
98
$125k +
94
No College
90
College
101
Adv. Degree
107

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Pinnacle (Vodka) Basket Affinity & Size

brand
basket affinity
Canada Dry 14.0x
Bud Light 13.4x
Ocean Spray 6.8x
Sparkling Ice 6.7x
basket size
index
Urgent Need (1-2 Items)
128
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
68
Pantry Stocking (21+ Items)
85

Where is Pinnacle (Vodka) Purchased?

channels
index
Club
31
Dollar
6
Drug
123
Food
206
Gas & Convenience
367
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Lean Cuisine 1.6x
Red Bull 1.6x
Skippy 1.6x

How Did They Pay?

method
index
Cash
105
Credit
140
Debit
73
Food Stamps
15

When is Pinnacle (Vodka) Purchased?

day of week
Sun
9.6%
Mon
10.7%
Tue
11.0%
Wed
12.8%
Thu
12.4%
Fri
21.4%
Sat
22.2%
time of day
Morning
7.6%
Noon
13.4%
Afternoon
38.1%
Evening
35.5%
Late
5.3%

About Our Pinnacle (Vodka) Consumer Insights

How do we know who buys Pinnacle (Vodka)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pinnacle (Vodka) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.