Pioneer Brand Consumer Insights

Who buys Pioneer Brand?

A Pioneer Brand consumer is generally lower income, Caucasian, and older age. Pioneer Brand consumers are more likely to purchase Pioneer Brand during larger pantry stocking trips. Brands such as Blue Bonnet, Pillsbury, and Jimmy Dean also tend to be purchased in the same trip. See sample consumer insights data below.

Pioneer Brand Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.76
% of Basket $ (median)
1.9%
Total Basket $ (median)
$90.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pioneer Brand Consumer Demographics

demographic
index
Female
103
Male
75
<24
93
25-34
100
35-44
92
45-54
102
55-64
130
65+
126
African American
67
Asian
27
Caucasian
116
Hispanic
45
demographic
index
Has Kids
101
No Kids
98
- $20k
124
$20k-40k
125
$40k-60k
117
$60k-80k
107
$80k-100k
91
$100k-125k
64
$125k +
58
No College
147
College
96
Adv. Degree
66

Understand Pioneer Brand Consumer Behavior

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Pioneer Brand Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.5x
Pillsbury 5.9x
Jimmy Dean 5.9x
Mccormick 5.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
572

Where is Pioneer Brand Purchased?

channels
index
Dollar
2
Food
90
Gas & Convenience
1
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.9x
Sunbeam 1.8x
Ro-Tel 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
88
Credit
78
Debit
115
Food Stamps
210

When is Pioneer Brand Purchased?

day of week
Sun
17.6%
Mon
12.6%
Tue
11.2%
Wed
11.1%
Thu
12.2%
Fri
15.7%
Sat
19.6%
time of day
Morning
15.6%
Noon
18.2%
Afternoon
34.4%
Evening
25.5%
Late
6.2%

About Our Pioneer Brand Consumer Insights

How do we know who buys Pioneer Brand? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pioneer Brand consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.