Pioneer Brand Consumer Insights

Who buys Pioneer Brand? Pioneer Brand consumers are generally lower income, Caucasian, and older age. Pioneer Brand consumers are more likely to purchase Pioneer Brand during larger pantry stocking trips. Brands such as Blue Bonnet, Pillsbury, and Jimmy Dean also tend to be purchased in the same trip. Sample consumer insights data below.

Pioneer Brand Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.76
% of Basket $ (median)
1.9%
Total Basket $ (median)
$90.90

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pioneer Brand Consumer Demographics

demographic
index
Female
103
Male
75
<24
93
25-34
100
35-44
92
45-54
102
55-64
130
65+
126
African American
67
Asian
27
Caucasian
116
Hispanic
45
demographic
index
Has Kids
101
No Kids
98
- $20k
124
$20k-40k
125
$40k-60k
117
$60k-80k
107
$80k-100k
91
$100k-125k
64
$125k +
58
No College
147
College
96
Adv. Degree
66

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Pioneer Brand Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.5x
Pillsbury 5.9x
Jimmy Dean 5.9x
Mccormick 5.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
572

Where is Pioneer Brand Purchased?

channels
index
Dollar
2
Food
90
Gas & Convenience
1
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.9x
Sunbeam 1.8x
Ro-Tel 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
88
Credit
78
Debit
115
Food Stamps
210

When is Pioneer Brand Purchased?

day of week
Sun
17.6%
Mon
12.6%
Tue
11.2%
Wed
11.1%
Thu
12.2%
Fri
15.7%
Sat
19.6%
time of day
Morning
15.6%
Noon
18.2%
Afternoon
34.4%
Evening
25.5%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pioneer Brand consumers purchase?

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Why do Pioneer Brand consumers try new brands?

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Where do Pioneer Brand consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pioneer Brand Target Market

Arrow and target

Who actually buys Pioneer Brand? Do these consumers match the intended target market of Pioneer Brand?

Thought bubble

What motivates the target market to purchase Pioneer Brand?

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What other target market should Pioneer Brand look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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