Pixy Stix Consumer Insights

Who buys Pixy Stix?

A Pixy Stix consumer is generally very high income, African American, and upper middle age. Pixy Stix consumers are more likely to purchase Pixy Stix during larger pantry stocking trips. Brands such as Skittles, Kit Kat, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Pixy Stix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.7%
Total Basket $ (median)
$13.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pixy Stix Consumer Demographics

demographic
index
Female
103
Male
67
<24
69
25-34
75
35-44
118
45-54
120
55-64
61
65+
83
African American
157
Asian
46
Caucasian
100
Hispanic
122
demographic
index
Has Kids
115
No Kids
65
- $20k
66
$20k-40k
81
$40k-60k
113
$60k-80k
92
$80k-100k
99
$100k-125k
119
$125k +
124
No College
77
College
103
Adv. Degree
111

Understand Pixy Stix Consumer Behavior

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Pixy Stix Basket Affinity & Size

brand
basket affinity
Skittles 34.1x
Kit Kat 16.5x
Twizzlers 15.1x
Wrigley's Extra 15.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
204
Pantry Stocking (21+ Items)
280

Where is Pixy Stix Purchased?

channels
index
Club
515
Dollar
1822
Drug
1
Food
14
Gas & Convenience
51
Mass
15
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.0x
YoCrunch 1.9x
Kool-Aid 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
112
Credit
85
Debit
112
Food Stamps
90

When is Pixy Stix Purchased?

day of week
Sun
11.2%
Mon
11.0%
Tue
11.2%
Wed
15.7%
Thu
15.3%
Fri
20.3%
Sat
15.4%
time of day
Morning
14.7%
Noon
19.0%
Afternoon
39.2%
Evening
25.5%
Late
1.7%

Get More Pixy Stix Data

Better understand Pixy Stix consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pixy Stix consumers switch to?

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Why do consumers stop buying Pixy Stix products?

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Which retailers do Pixy Stix shoppers prefer to shop at?

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What motivates consumers to try Pixy Stix products?

Research the Pixy Stix Target Market

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Who actually buys Pixy Stix? Do these consumers match the intended target market of Pixy Stix?

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What motivates the target market to buy Pixy Stix?

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What other target market should Pixy Stix look at?

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Which other brands have a similar target market?

About Our Pixy Stix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.