Pixy Stix Consumer Insights

Who buys Pixy Stix? A Pixy Stix consumer is generally very high income, African American, and upper middle age. Pixy Stix consumers are more likely to purchase Pixy Stix during larger pantry stocking trips. Brands such as Skittles, Kit Kat, and Twizzlers also tend to be purchased in the same trip. Sample consumer insights data below.

Pixy Stix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.7%
Total Basket $ (median)
$13.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pixy Stix Consumer Demographics

demographic
index
Female
103
Male
67
<24
69
25-34
75
35-44
118
45-54
120
55-64
61
65+
83
African American
157
Asian
46
Caucasian
100
Hispanic
122
demographic
index
Has Kids
115
No Kids
65
- $20k
66
$20k-40k
81
$40k-60k
113
$60k-80k
92
$80k-100k
99
$100k-125k
119
$125k +
124
No College
77
College
103
Adv. Degree
111

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Pixy Stix Basket Affinity & Size

brand
basket affinity
Skittles 34.1x
Kit Kat 16.5x
Twizzlers 15.1x
Wrigley's Extra 15.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
204
Pantry Stocking (21+ Items)
280

Where is Pixy Stix Purchased?

channels
index
Club
515
Dollar
1822
Drug
1
Food
14
Gas & Convenience
51
Mass
15
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.0x
YoCrunch 1.9x
Kool-Aid 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
112
Credit
85
Debit
112
Food Stamps
90

When is Pixy Stix Purchased?

day of week
Sun
11.2%
Mon
11.0%
Tue
11.2%
Wed
15.7%
Thu
15.3%
Fri
20.3%
Sat
15.4%
time of day
Morning
14.7%
Noon
19.0%
Afternoon
39.2%
Evening
25.5%
Late
1.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pixy Stix consumers purchase?

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Why do Pixy Stix consumers try new brands?

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Where do Pixy Stix consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pixy Stix Target Market

Arrow and target

Who actually buys Pixy Stix? Do these consumers match the intended target market of Pixy Stix?

Thought bubble

What motivates the target market to purchase Pixy Stix?

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What other target market should Pixy Stix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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