Plackers Consumer Insights

Who buys Plackers? Plackers consumers are generally very low income, Asian, and adolescent age. Plackers consumers are more likely to purchase Plackers during larger pantry stocking trips. Brands such as Oral-B, Crest, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Plackers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.8%
Total Basket $ (median)
$47.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Plackers Consumer Demographics

demographic
index
Female
99
Male
113
<24
152
25-34
108
35-44
97
45-54
96
55-64
86
65+
73
African American
132
Asian
160
Caucasian
91
Hispanic
100
demographic
index
Has Kids
100
No Kids
101
- $20k
105
$20k-40k
102
$40k-60k
105
$60k-80k
104
$80k-100k
102
$100k-125k
93
$125k +
85
No College
100
College
100
Adv. Degree
98

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Plackers Basket Affinity & Size

brand
basket affinity
Oral-B 10.7x
Crest 9.7x
Listerine 8.0x
Secret 6.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
337

Where is Plackers Purchased?

channels
index
Beauty
123
Dollar
366
Drug
108
Food
33
Gas & Convenience
7
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Sunny Meadow 1.3x
Jennie-O 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
106
Credit
100
Debit
105
Food Stamps
45

When is Plackers Purchased?

day of week
Sun
16.8%
Mon
13.5%
Tue
12.9%
Wed
12.8%
Thu
12.2%
Fri
14.4%
Sat
17.4%
time of day
Morning
15.6%
Noon
15.6%
Afternoon
33.5%
Evening
27.0%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Plackers consumers purchase?

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Why do Plackers consumers try new brands?

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Where do Plackers consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Plackers Target Market

Arrow and target

Who actually buys Plackers? Do these consumers match the intended target market of Plackers?

Thought bubble

What motivates the target market to purchase Plackers?

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What other target market should Plackers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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