Plackers Consumer Insights

Who buys Plackers?

A Plackers consumer is generally very low income, Asian, and adolescent age. Plackers consumers are more likely to purchase Plackers during larger pantry stocking trips. Brands such as Oral-B, Crest, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Plackers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.8%
Total Basket $ (median)
$47.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Plackers Consumer Demographics

demographic
index
Female
99
Male
113
<24
152
25-34
108
35-44
97
45-54
96
55-64
86
65+
73
African American
132
Asian
160
Caucasian
91
Hispanic
100
demographic
index
Has Kids
100
No Kids
101
- $20k
105
$20k-40k
102
$40k-60k
105
$60k-80k
104
$80k-100k
102
$100k-125k
93
$125k +
85
No College
100
College
100
Adv. Degree
98

Understand Plackers Consumer Behavior

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Plackers Basket Affinity & Size

brand
basket affinity
Oral-B 10.7x
Crest 9.7x
Listerine 8.0x
Secret 6.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
337

Where is Plackers Purchased?

channels
index
Beauty
123
Dollar
366
Drug
108
Food
33
Gas & Convenience
7
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Sunny Meadow 1.3x
Jennie-O 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
106
Credit
100
Debit
105
Food Stamps
45

When is Plackers Purchased?

day of week
Sun
16.8%
Mon
13.5%
Tue
12.9%
Wed
12.8%
Thu
12.2%
Fri
14.4%
Sat
17.4%
time of day
Morning
15.6%
Noon
15.6%
Afternoon
33.5%
Evening
27.0%
Late
8.2%

Get More Plackers Data

Contact us for the latest Plackers consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Plackers consumers switch to?

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Why do consumers stop buying Plackers products?

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Which retailers do Plackers shoppers prefer to shop at?

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What motivates consumers to try Plackers products?

Research the Plackers Target Market

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Who actually buys Plackers? Do these consumers match the intended target market of Plackers?

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What motivates the target market to buy Plackers?

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What other target market should Plackers look at?

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Which other brands have a similar target market?

About Our Plackers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.