Plackers Consumer Insights

Who buys Plackers?

A Plackers consumer is generally very low income, Asian, and adolescent age. Plackers consumers are more likely to purchase Plackers during larger pantry stocking trips. Brands such as Oral-B, Crest, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Plackers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.8%
Total Basket $ (median)
$47.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Plackers Consumer Demographics

demographic
index
Female
99
Male
113
<24
152
25-34
108
35-44
97
45-54
96
55-64
86
65+
73
African American
132
Asian
160
Caucasian
91
Hispanic
100
demographic
index
Has Kids
100
No Kids
101
- $20k
105
$20k-40k
102
$40k-60k
105
$60k-80k
104
$80k-100k
102
$100k-125k
93
$125k +
85
No College
100
College
100
Adv. Degree
98

Understand Plackers Consumer Behavior

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Plackers Basket Affinity & Size

brand
basket affinity
Oral-B 10.7x
Crest 9.7x
Listerine 8.0x
Secret 6.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
337

Where is Plackers Purchased?

channels
index
Beauty
123
Dollar
366
Drug
108
Food
33
Gas & Convenience
7
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Sunny Meadow 1.3x
Jennie-O 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
106
Credit
100
Debit
105
Food Stamps
45

When is Plackers Purchased?

day of week
Sun
16.8%
Mon
13.5%
Tue
12.9%
Wed
12.8%
Thu
12.2%
Fri
14.4%
Sat
17.4%
time of day
Morning
15.6%
Noon
15.6%
Afternoon
33.5%
Evening
27.0%
Late
8.2%

About Our Plackers Consumer Insights

How do we know who buys Plackers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Plackers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.