Plainville Farms Consumer Insights

Who buys Plainville Farms?

A Plainville Farms consumer is generally slightly higher income, Hispanic, and lower middle age. Plainville Farms consumers are more likely to purchase Plainville Farms during larger pantry stocking trips. Brands such as Boars Head, Bertolli, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Plainville Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.6%
Total Basket $ (median)
$59.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Plainville Farms Consumer Demographics

demographic
index
Female
98
Male
119
<24
76
25-34
104
35-44
124
45-54
66
55-64
72
65+
68
African American
126
Asian
24
Caucasian
99
Hispanic
149
demographic
index
Has Kids
87
No Kids
129
- $20k
49
$20k-40k
63
$40k-60k
89
$60k-80k
89
$80k-100k
193
$100k-125k
101
$125k +
115
No College
34
College
106
Adv. Degree
151

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Plainville Farms Basket Affinity & Size

brand
basket affinity
Boars Head 18.2x
Bertolli 13.5x
Old El Paso 10.5x
Fresh Express 9.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
471

Where is Plainville Farms Purchased?

channels
index
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.9x
Jennie-O 2.4x
Arnold 2.4x
Perdue 2.4x

How Did They Pay?

method
index
Cash
56
Credit
128
Debit
104
Food Stamps
60

When is Plainville Farms Purchased?

day of week
Sun
21.7%
Mon
16.7%
Tue
13.1%
Wed
10.6%
Thu
9.9%
Fri
9.2%
Sat
18.8%
time of day
Morning
9.9%
Noon
13.9%
Afternoon
37.2%
Evening
33.8%
Late
5.1%

Get More Plainville Farms Data

Contact us for the latest Plainville Farms consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Plainville Farms consumers switch to?

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Why do consumers stop buying Plainville Farms products?

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Which retailers do Plainville Farms shoppers prefer to shop at?

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What motivates consumers to try Plainville Farms products?

Research the Plainville Farms Target Market

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Who actually buys Plainville Farms? Do these consumers match the intended target market of Plainville Farms?

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What motivates the target market to purchase Plainville Farms?

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What other target market should Plainville Farms look at?

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Which other brands have a similar target market?

About Our Plainville Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.