Plainville Farms Consumer Insights

Who buys Plainville Farms? Plainville Farms consumers are generally slightly higher income, Hispanic, and lower middle age. Plainville Farms consumers are more likely to purchase Plainville Farms during larger pantry stocking trips. Brands such as Boars Head, Bertolli, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Plainville Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.6%
Total Basket $ (median)
$59.26

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Plainville Farms Consumer Demographics

demographic
index
Female
98
Male
119
<24
76
25-34
104
35-44
124
45-54
66
55-64
72
65+
68
African American
126
Asian
24
Caucasian
99
Hispanic
149
demographic
index
Has Kids
87
No Kids
129
- $20k
49
$20k-40k
63
$40k-60k
89
$60k-80k
89
$80k-100k
193
$100k-125k
101
$125k +
115
No College
34
College
106
Adv. Degree
151

Understand Plainville Farms Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Plainville Farms Basket Affinity & Size

brand
basket affinity
Boars Head 18.2x
Bertolli 13.5x
Old El Paso 10.5x
Fresh Express 9.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
471

Where is Plainville Farms Purchased?

channels
index
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.9x
Jennie-O 2.4x
Arnold 2.4x
Perdue 2.4x

How Did They Pay?

method
index
Cash
56
Credit
128
Debit
104
Food Stamps
60

When is Plainville Farms Purchased?

day of week
Sun
21.7%
Mon
16.7%
Tue
13.1%
Wed
10.6%
Thu
9.9%
Fri
9.2%
Sat
18.8%
time of day
Morning
9.9%
Noon
13.9%
Afternoon
37.2%
Evening
33.8%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Plainville Farms consumers purchase?

check mark

Why do Plainville Farms consumers try new brands?

check mark

Where do Plainville Farms consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Plainville Farms Target Market

Arrow and target

Who actually buys Plainville Farms? Do these consumers match the intended target market of Plainville Farms?

Thought bubble

What motivates the target market to purchase Plainville Farms?

magnifying glass

What other target market should Plainville Farms look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us