Plantain Consumer Insights

Who buys Plantain?

A Plantain consumer is generally very low income, Hispanic, and adolescent age. Plantain consumers are more likely to purchase Plantain during larger pantry stocking trips. Brands such as Goya, Boars Head, and Tropicana also tend to be purchased in the same trip. See sample consumer insights data below.

Plantain Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.50
% of Basket $ (median)
4.5%
Total Basket $ (median)
$33.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Plantain Consumer Demographics

demographic
index
Female
95
Male
151
<24
183
25-34
105
35-44
101
45-54
98
55-64
62
65+
66
African American
284
Asian
120
Caucasian
22
Hispanic
642
demographic
index
Has Kids
102
No Kids
95
- $20k
151
$20k-40k
129
$40k-60k
105
$60k-80k
88
$80k-100k
95
$100k-125k
62
$125k +
81
No College
90
College
102
Adv. Degree
102

Understand Plantain Consumer Behavior

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Plantain Basket Affinity & Size

brand
basket affinity
Goya 65.1x
Boars Head 13.9x
Tropicana 10.4x
Entenmann's 7.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
282

Where is Plantain Purchased?

channels
index
Club
8
Dollar
55
Drug
5
Food
283
Gas & Convenience
47
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 3.0x
Sunny Meadow 1.9x
Boars Head 1.9x
Perdue 1.9x

How Did They Pay?

method
index
Cash
140
Credit
95
Debit
71
Food Stamps
233

When is Plantain Purchased?

day of week
Sun
18.3%
Mon
13.4%
Tue
12.7%
Wed
13.1%
Thu
12.2%
Fri
12.3%
Sat
18.0%
time of day
Morning
14.7%
Noon
16.2%
Afternoon
35.6%
Evening
28.9%
Late
4.5%

Get More Plantain Data

Contact us for the latest Plantain consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Plantain consumers switch to?

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Why do consumers stop buying Plantain products?

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Which retailers do Plantain shoppers prefer to shop at?

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What motivates consumers to try Plantain products?

Research the Plantain Target Market

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Who actually buys Plantain? Do these consumers match the intended target market of Plantain?

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What motivates the target market to purchase Plantain?

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What other target market should Plantain look at?

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Which other brands have a similar target market?

About Our Plantain Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.