Planters Consumer Insights

Who buys Planters?

A Planters consumer is generally higher income, Caucasian, and senior age. Planters consumers are more likely to purchase Planters during larger pantry stocking trips. Brands such as Chex Mix, Taylor Farms, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Planters Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.96
% of Basket $ (median)
9.0%
Total Basket $ (median)
$66.11

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Planters Consumer Demographics

demographic
index
Female
99
Male
111
<24
75
25-34
75
35-44
92
45-54
117
55-64
163
65+
183
African American
96
Asian
91
Caucasian
104
Hispanic
75
demographic
index
Has Kids
88
No Kids
127
- $20k
81
$20k-40k
83
$40k-60k
94
$60k-80k
101
$80k-100k
110
$100k-125k
119
$125k +
114
No College
91
College
99
Adv. Degree
113

Understand Planters Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Planters Basket Affinity & Size

brand
basket affinity
Chex Mix 3.8x
Taylor Farms 3.6x
Generic Pma 3.3x
Del Monte 3.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
356

Where is Planters Purchased?

channels
index
Club
268
Dollar
88
Drug
77
Food
88
Gas & Convenience
54
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Taylor Farms 1.2x
Cool Whip 1.2x
Snyders Of Hanover 1.2x

How Did They Pay?

method
index
Cash
90
Credit
113
Debit
96
Food Stamps
82

When is Planters Purchased?

day of week
Sun
16.2%
Mon
13.3%
Tue
12.5%
Wed
12.5%
Thu
12.5%
Fri
15.1%
Sat
17.9%
time of day
Morning
15.4%
Noon
18.9%
Afternoon
36.1%
Evening
24.7%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Planters consumers purchase?

check mark

Why do Planters consumers try new brands?

check mark

Where do Planters consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Planters Target Market

Arrow and target

Who actually buys Planters? Do these consumers match the intended target market of Planters?

Thought bubble

What motivates the target market to purchase Planters?

magnifying glass

What other target market should Planters look at?

venn diagram

Which other brands have a similar target market?

About Our Planters Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.