Planters Consumer Insights

Who buys Planters?

A Planters consumer is generally higher income, Caucasian, and senior age. Planters consumers are more likely to purchase Planters during larger pantry stocking trips. Brands such as Chex Mix, Taylor Farms, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Planters Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.96
% of Basket $ (median)
9.0%
Total Basket $ (median)
$66.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Planters Consumer Demographics

demographic
index
Female
99
Male
111
<24
75
25-34
75
35-44
92
45-54
117
55-64
163
65+
183
African American
96
Asian
91
Caucasian
104
Hispanic
75
demographic
index
Has Kids
88
No Kids
127
- $20k
81
$20k-40k
83
$40k-60k
94
$60k-80k
101
$80k-100k
110
$100k-125k
119
$125k +
114
No College
91
College
99
Adv. Degree
113

Understand Planters Consumer Behavior

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Planters Basket Affinity & Size

brand
basket affinity
Chex Mix 3.8x
Taylor Farms 3.6x
Generic Pma 3.3x
Del Monte 3.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
356

Where is Planters Purchased?

channels
index
Club
268
Dollar
88
Drug
77
Food
88
Gas & Convenience
54
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Taylor Farms 1.2x
Cool Whip 1.2x
Snyders Of Hanover 1.2x

How Did They Pay?

method
index
Cash
90
Credit
113
Debit
96
Food Stamps
82

When is Planters Purchased?

day of week
Sun
16.2%
Mon
13.3%
Tue
12.5%
Wed
12.5%
Thu
12.5%
Fri
15.1%
Sat
17.9%
time of day
Morning
15.4%
Noon
18.9%
Afternoon
36.1%
Evening
24.7%
Late
4.8%

Get More Planters Data

Contact us for the latest Planters consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Planters consumers switch to?

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Why do consumers stop buying Planters products?

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Which retailers do Planters shoppers prefer to shop at?

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What motivates consumers to try Planters products?

Research the Planters Target Market

Arrow and target

Who actually buys Planters? Do these consumers match the intended target market of Planters?

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What motivates the target market to buy Planters?

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What other target market should Planters look at?

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Which other brands have a similar target market?

About Our Planters Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.