Planters Nut-rition Consumer Insights

Who buys Planters Nut-rition?

A Planters Nut-rition consumer is generally higher income, Hispanic, and older age. Planters Nut-rition consumers are more likely to purchase Planters Nut-rition during larger pantry stocking trips. Brands such as General Mills Fiber One, Nestle Pure Life, and Jack Link's also tend to be purchased in the same trip. See sample consumer insights data below.

Planters Nut-rition Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.44
% of Basket $ (median)
8.1%
Total Basket $ (median)
$79.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Planters Nut-rition Consumer Demographics

demographic
index
Female
99
Male
114
<24
63
25-34
77
35-44
99
45-54
126
55-64
129
65+
96
African American
74
Asian
92
Caucasian
102
Hispanic
108
demographic
index
Has Kids
90
No Kids
122
- $20k
77
$20k-40k
66
$40k-60k
83
$60k-80k
92
$80k-100k
128
$100k-125k
138
$125k +
135
No College
78
College
98
Adv. Degree
133

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Planters Nut-rition Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 7.1x
Nestle Pure Life 4.8x
Jack Link's 4.8x
Archer Farms 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
440

Where is Planters Nut-rition Purchased?

channels
index
Club
102
Dollar
94
Drug
63
Food
65
Gas & Convenience
9
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.5x
Taylor Farms 1.5x
Dannon Oikos 1.5x
Bertolli 1.4x

How Did They Pay?

method
index
Cash
76
Credit
115
Debit
97
Food Stamps
83

When is Planters Nut-rition Purchased?

day of week
Sun
18.8%
Mon
13.3%
Tue
13.4%
Wed
11.8%
Thu
11.6%
Fri
12.9%
Sat
18.2%
time of day
Morning
17.1%
Noon
18.1%
Afternoon
33.7%
Evening
25.5%
Late
5.6%

Get More Planters Nut-rition Data

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Find Answers to Questions

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Which brands do Planters Nut-rition consumers switch to?

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Why do consumers stop buying Planters Nut-rition products?

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Which retailers do Planters Nut-rition shoppers prefer to shop at?

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What motivates consumers to try Planters Nut-rition products?

Research the Planters Nut-rition Target Market

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Who actually buys Planters Nut-rition? Do these consumers match the intended target market of Planters Nut-rition?

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What motivates the target market to buy Planters Nut-rition?

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What other target market should Planters Nut-rition look at?

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Which other brands have a similar target market?

About Our Planters Nut-rition Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.