Play-Doh Consumer Insights

Who buys Play-Doh?

A Play-Doh consumer is generally slightly higher income, Asian, and young adult age. Play-Doh consumers are more likely to purchase Play-Doh during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Play-Doh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
11.9%
Total Basket $ (median)
$46.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Play-Doh Consumer Demographics

demographic
index
Female
103
Male
70
<24
56
25-34
136
35-44
115
45-54
52
55-64
59
65+
45
African American
59
Asian
142
Caucasian
95
Hispanic
130
demographic
index
Has Kids
123
No Kids
47
- $20k
83
$20k-40k
90
$40k-60k
105
$60k-80k
103
$80k-100k
106
$100k-125k
101
$125k +
105
No College
88
College
102
Adv. Degree
105

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Play-Doh Basket Affinity & Size

brand
basket affinity
Crayola 28.7x
Archer Farms 7.9x
Oral-B 6.1x
Gerber Graduates 6.0x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
238

Where is Play-Doh Purchased?

channels
index
Dollar
269
Drug
84
Food
10
Gas & Convenience
3
Mass
189
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Gerber Graduates 1.7x
Huggies 1.6x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
95
Credit
91
Debit
118
Food Stamps
38

When is Play-Doh Purchased?

day of week
Sun
13.3%
Mon
11.6%
Tue
11.2%
Wed
11.8%
Thu
14.5%
Fri
18.6%
Sat
19.0%
time of day
Morning
14.8%
Noon
18.9%
Afternoon
31.7%
Evening
26.9%
Late
7.7%

About Our Play-Doh Consumer Insights

How do we know who buys Play-Doh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Play-Doh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.