Playskool Consumer Insights

Who buys Playskool?

A Playskool consumer is generally very high income, Hispanic, and young adult age. Playskool consumers are more likely to purchase Playskool during larger pantry stocking trips. Brands such as Crayola, Energizer, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Playskool Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
13.1%
Total Basket $ (median)
$45.62

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Playskool Consumer Demographics

demographic
index
Female
102
Male
78
<24
63
25-34
138
35-44
110
45-54
52
55-64
69
65+
60
African American
85
Asian
113
Caucasian
97
Hispanic
121
demographic
index
Has Kids
124
No Kids
47
- $20k
89
$20k-40k
77
$40k-60k
104
$60k-80k
108
$80k-100k
106
$100k-125k
104
$125k +
111
No College
86
College
104
Adv. Degree
97

Understand Playskool Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Playskool Basket Affinity & Size

brand
basket affinity
Crayola 29.1x
Energizer 9.1x
Archer Farms 8.1x
Smart Balance 7.6x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
230

Where is Playskool Purchased?

channels
index
Dollar
306
Drug
31
Food
3
Gas & Convenience
1
Mass
200
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.0x
Huggies 1.7x
Dannon Danimals 1.7x
Gerber 1.6x

How Did They Pay?

method
index
Cash
86
Credit
93
Debit
120
Food Stamps
26

When is Playskool Purchased?

day of week
Sun
12.6%
Mon
11.5%
Tue
11.3%
Wed
12.0%
Thu
12.1%
Fri
18.8%
Sat
21.6%
time of day
Morning
16.5%
Noon
17.4%
Afternoon
31.1%
Evening
26.9%
Late
8.1%

About Our Playskool Consumer Insights

How do we know who buys Playskool? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Playskool consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.