Playtex Consumer Insights

Who buys Playtex? Playtex consumers are generally very low income, Asian, and young adult age. Playtex consumers are more likely to purchase Playtex during larger pantry stocking trips. Brands such as Always, Gerber Graduates, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Playtex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
19.2%
Total Basket $ (median)
$36.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Playtex Consumer Demographics

demographic
index
Female
104
Male
60
<24
136
25-34
142
35-44
91
45-54
81
55-64
56
65+
52
African American
106
Asian
179
Caucasian
91
Hispanic
106
demographic
index
Has Kids
102
No Kids
96
- $20k
119
$20k-40k
109
$40k-60k
107
$60k-80k
101
$80k-100k
99
$100k-125k
86
$125k +
76
No College
95
College
103
Adv. Degree
92

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Playtex Basket Affinity & Size

brand
basket affinity
Always 10.4x
Gerber Graduates 6.6x
TRESemme 6.4x
Huggies 6.1x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
263

Where is Playtex Purchased?

channels
index
Beauty
12
Club
33
Dollar
76
Drug
203
Food
39
Gas & Convenience
3
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Huggies 1.4x
Gerber 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
96
Credit
81
Debit
100
Food Stamps
44

When is Playtex Purchased?

day of week
Sun
15.5%
Mon
12.5%
Tue
13.0%
Wed
13.5%
Thu
13.0%
Fri
15.4%
Sat
17.2%
time of day
Morning
16.0%
Noon
17.8%
Afternoon
32.5%
Evening
26.5%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Playtex consumers purchase?

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Why do Playtex consumers try new brands?

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Where do Playtex consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Playtex Target Market

Arrow and target

Who actually buys Playtex? Do these consumers match the intended target market of Playtex?

Thought bubble

What motivates the target market to purchase Playtex?

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What other target market should Playtex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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