Playtex Consumer Insights

Who buys Playtex?

A Playtex consumer is generally very low income, Asian, and young adult age. Playtex consumers are more likely to purchase Playtex during larger pantry stocking trips. Brands such as Always, Gerber Graduates, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Playtex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
19.2%
Total Basket $ (median)
$36.48

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Playtex Consumer Demographics

demographic
index
Female
104
Male
60
<24
136
25-34
142
35-44
91
45-54
81
55-64
56
65+
52
African American
106
Asian
179
Caucasian
91
Hispanic
106
demographic
index
Has Kids
102
No Kids
96
- $20k
119
$20k-40k
109
$40k-60k
107
$60k-80k
101
$80k-100k
99
$100k-125k
86
$125k +
76
No College
95
College
103
Adv. Degree
92

Understand Playtex Consumer Behavior

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Playtex Basket Affinity & Size

brand
basket affinity
Always 10.4x
Gerber Graduates 6.6x
TRESemme 6.4x
Huggies 6.1x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
263

Where is Playtex Purchased?

channels
index
Beauty
12
Club
33
Dollar
76
Drug
203
Food
39
Gas & Convenience
3
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Huggies 1.4x
Gerber 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
96
Credit
81
Debit
100
Food Stamps
44

When is Playtex Purchased?

day of week
Sun
15.5%
Mon
12.5%
Tue
13.0%
Wed
13.5%
Thu
13.0%
Fri
15.4%
Sat
17.2%
time of day
Morning
16.0%
Noon
17.8%
Afternoon
32.5%
Evening
26.5%
Late
7.1%

About Our Playtex Consumer Insights

How do we know who buys Playtex? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Playtex consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.