Pledge Consumer Insights

Who buys Pledge?

A Pledge consumer is generally very high income, Hispanic, and senior age. Pledge consumers are more likely to purchase Pledge during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Pledge Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.25
% of Basket $ (median)
7.1%
Total Basket $ (median)
$59.97

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pledge Consumer Demographics

demographic
index
Female
101
Male
92
<24
78
25-34
100
35-44
103
45-54
97
55-64
97
65+
104
African American
102
Asian
92
Caucasian
99
Hispanic
118
demographic
index
Has Kids
99
No Kids
101
- $20k
90
$20k-40k
87
$40k-60k
94
$60k-80k
103
$80k-100k
103
$100k-125k
96
$125k +
131
No College
95
College
100
Adv. Degree
107

Understand Pledge Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pledge Basket Affinity & Size

brand
basket affinity
Swiffer 12.0x
Lysol 10.4x
Clorox 9.6x
Glade 8.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
393

Where is Pledge Purchased?

channels
index
Club
112
Dollar
130
Drug
74
Food
57
Gas & Convenience
4
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swiffer 1.4x
Nabisco Triscuit 1.3x
General Mills Fiber One 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
86
Credit
103
Debit
108
Food Stamps
42

When is Pledge Purchased?

day of week
Sun
16.1%
Mon
12.2%
Tue
13.0%
Wed
11.9%
Thu
12.3%
Fri
16.3%
Sat
18.1%
time of day
Morning
16.7%
Noon
18.7%
Afternoon
35.6%
Evening
23.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pledge consumers purchase?

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Why do Pledge consumers try new brands?

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Where do Pledge consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pledge Target Market

Arrow and target

Who actually buys Pledge? Do these consumers match the intended target market of Pledge?

Thought bubble

What motivates the target market to purchase Pledge?

magnifying glass

What other target market should Pledge look at?

venn diagram

Which other brands have a similar target market?

About Our Pledge Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.