Fish Consumer Insights

Who buys Fish? A Fish consumer is generally very high income, Asian, and senior age. Fish consumers are more likely to purchase Fish during larger pantry stocking trips. Brands such as Taylor Farms, Fresh Selections, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Fish Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.54
% of Basket $ (median)
13.8%
Total Basket $ (median)
$68.91

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fish Consumer Demographics

demographic
index
Female
97
Male
127
<24
119
25-34
97
35-44
96
45-54
100
55-64
112
65+
126
African American
165
Asian
272
Caucasian
74
Hispanic
127
demographic
index
Has Kids
94
No Kids
113
- $20k
99
$20k-40k
93
$40k-60k
91
$60k-80k
93
$80k-100k
96
$100k-125k
106
$125k +
134
No College
78
College
100
Adv. Degree
126

Understand Fish Consumer Behavior

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Fish Basket Affinity & Size

brand
basket affinity
Taylor Farms 6.7x
Fresh Selections 4.8x
Goya 4.6x
Jennie-O 4.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
331

Where is Fish Purchased?

channels
index
Beauty
0
Club
338
Dollar
6
Drug
1
Food
164
Gas & Convenience
30
Mass
20
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.2x
Listerine 1.2x
Goya 1.2x
Taylor Farms 1.2x

How Did They Pay?

method
index
Cash
80
Credit
120
Debit
92
Food Stamps
117

When is Fish Purchased?

day of week
Sun
18.6%
Mon
13.3%
Tue
12.0%
Wed
11.7%
Thu
11.7%
Fri
14.5%
Sat
18.2%
time of day
Morning
12.4%
Noon
18.9%
Afternoon
39.8%
Evening
25.8%
Late
3.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fish consumers purchase?

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Why do Fish consumers try new brands?

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Where do Fish consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fish Target Market

Arrow and target

Who actually buys Fish? Do these consumers match the intended target market of Fish?

Thought bubble

What motivates the target market to purchase Fish?

magnifying glass

What other target market should Fish look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us