Fish Consumer Insights

Who buys Fish?

A Fish consumer is generally very high income, Asian, and senior age. Fish consumers are more likely to purchase Fish during larger pantry stocking trips. Brands such as Taylor Farms, Fresh Selections, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Fish Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.54
% of Basket $ (median)
13.8%
Total Basket $ (median)
$68.91

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fish Consumer Demographics

demographic
index
Female
97
Male
127
<24
119
25-34
97
35-44
96
45-54
100
55-64
112
65+
126
African American
165
Asian
272
Caucasian
74
Hispanic
127
demographic
index
Has Kids
94
No Kids
113
- $20k
99
$20k-40k
93
$40k-60k
91
$60k-80k
93
$80k-100k
96
$100k-125k
106
$125k +
134
No College
78
College
100
Adv. Degree
126

Understand Fish Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fish Basket Affinity & Size

brand
basket affinity
Taylor Farms 6.7x
Fresh Selections 4.8x
Goya 4.6x
Jennie-O 4.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
331

Where is Fish Purchased?

channels
index
Beauty
0
Club
338
Dollar
6
Drug
1
Food
164
Gas & Convenience
30
Mass
20
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.2x
Listerine 1.2x
Goya 1.2x
Taylor Farms 1.2x

How Did They Pay?

method
index
Cash
80
Credit
120
Debit
92
Food Stamps
117

When is Fish Purchased?

day of week
Sun
18.6%
Mon
13.3%
Tue
12.0%
Wed
11.7%
Thu
11.7%
Fri
14.5%
Sat
18.2%
time of day
Morning
12.4%
Noon
18.9%
Afternoon
39.8%
Evening
25.8%
Late
3.1%

About Our Fish Consumer Insights

How do we know who buys Fish? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fish consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.