flowers Consumer Insights

Who buys Flowers?

A flowers consumer is generally very high income, Asian, and senior age. flowers consumers are more likely to purchase flowers during larger pantry stocking trips. Brands such as Crayola, Taylor Farms, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Flowers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.96
% of Basket $ (median)
10.7%
Total Basket $ (median)
$55.60

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Flowers Consumer Demographics

demographic
index
Female
98
Male
124
<24
71
25-34
81
35-44
105
45-54
105
55-64
121
65+
145
African American
52
Asian
160
Caucasian
92
Hispanic
122
demographic
index
Has Kids
99
No Kids
103
- $20k
66
$20k-40k
67
$40k-60k
84
$60k-80k
100
$80k-100k
95
$100k-125k
124
$125k +
177
No College
79
College
99
Adv. Degree
131

Understand Flowers Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Flowers Basket Affinity & Size

brand
basket affinity
Crayola 8.5x
Taylor Farms 7.0x
Dixie 5.8x
Almond Breeze 4.6x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
235

Where is Flowers Purchased?

channels
index
Club
533
Dollar
198
Drug
7
Food
81
Gas & Convenience
3
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Oroweat 1.4x
Horizon Organic 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
73
Credit
121
Debit
105
Food Stamps
28

When is Flowers Purchased?

day of week
Sun
14.1%
Mon
8.9%
Tue
9.5%
Wed
12.1%
Thu
13.7%
Fri
21.3%
Sat
20.3%
time of day
Morning
16.7%
Noon
22.5%
Afternoon
37.3%
Evening
20.6%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Flowers consumers purchase?

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Why do Flowers consumers try new brands?

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Where do Flowers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Flowers Target Market

Arrow and target

Who actually buys Flowers? Do these consumers match the intended target market of Flowers?

Thought bubble

What motivates the target market to purchase Flowers?

magnifying glass

What other target market should Flowers look at?

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Which other brands have a similar target market?

About Our Flowers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.