flowers Consumer Insights

Who buys Flowers?

A flowers consumer is generally very high income, Asian, and senior age. flowers consumers are more likely to purchase flowers during larger pantry stocking trips. Brands such as Crayola, Taylor Farms, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Flowers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.96
% of Basket $ (median)
10.7%
Total Basket $ (median)
$55.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Flowers Consumer Demographics

demographic
index
Female
98
Male
124
<24
71
25-34
81
35-44
105
45-54
105
55-64
121
65+
145
African American
52
Asian
160
Caucasian
92
Hispanic
122
demographic
index
Has Kids
99
No Kids
103
- $20k
66
$20k-40k
67
$40k-60k
84
$60k-80k
100
$80k-100k
95
$100k-125k
124
$125k +
177
No College
79
College
99
Adv. Degree
131

Understand Flowers Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Flowers Basket Affinity & Size

brand
basket affinity
Crayola 8.5x
Taylor Farms 7.0x
Dixie 5.8x
Almond Breeze 4.6x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
235

Where is Flowers Purchased?

channels
index
Club
533
Dollar
198
Drug
7
Food
81
Gas & Convenience
3
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Oroweat 1.4x
Horizon Organic 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
73
Credit
121
Debit
105
Food Stamps
28

When is Flowers Purchased?

day of week
Sun
14.1%
Mon
8.9%
Tue
9.5%
Wed
12.1%
Thu
13.7%
Fri
21.3%
Sat
20.3%
time of day
Morning
16.7%
Noon
22.5%
Afternoon
37.3%
Evening
20.6%
Late
3.0%

About Our Flowers Consumer Insights

How do we know who buys Flowers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Flowers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.