Ice Consumer Insights

Who buys Ice?

A Ice consumer is generally median income, Hispanic, and upper middle age. Ice consumers are more likely to purchase Ice during mid to large sized trips. Brands such as Bud Light, Lays Wavy, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Ice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
15.9%
Total Basket $ (median)
$15.68

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ice Consumer Demographics

demographic
index
Female
98
Male
121
<24
80
25-34
86
35-44
107
45-54
112
55-64
94
65+
78
African American
66
Asian
103
Caucasian
96
Hispanic
127
demographic
index
Has Kids
102
No Kids
96
- $20k
86
$20k-40k
93
$40k-60k
87
$60k-80k
120
$80k-100k
96
$100k-125k
100
$125k +
114
No College
101
College
102
Adv. Degree
88

Understand Ice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ice Basket Affinity & Size

brand
basket affinity
Bud Light 13.1x
Lays Wavy 5.5x
Red Bull 5.1x
7Up 5.0x
basket size
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
110

Where is Ice Purchased?

channels
index
Beauty
0
Club
38
Dollar
97
Drug
44
Food
202
Gas & Convenience
950
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.4x
Marlboro 1.4x
Red Bull 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
172
Credit
92
Debit
78
Food Stamps
58

When is Ice Purchased?

day of week
Sun
16.7%
Mon
9.0%
Tue
7.9%
Wed
8.8%
Thu
10.3%
Fri
17.3%
Sat
30.0%
time of day
Morning
24.7%
Noon
18.4%
Afternoon
31.6%
Evening
20.7%
Late
4.6%

About Our Ice Consumer Insights

How do we know who buys Ice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.