Ice Consumer Insights

Who buys Ice?

A Ice consumer is generally median income, Hispanic, and upper middle age. Ice consumers are more likely to purchase Ice during mid to large sized trips. Brands such as Bud Light, Lays Wavy, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Ice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
15.9%
Total Basket $ (median)
$15.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ice Consumer Demographics

demographic
index
Female
98
Male
121
<24
80
25-34
86
35-44
107
45-54
112
55-64
94
65+
78
African American
66
Asian
103
Caucasian
96
Hispanic
127
demographic
index
Has Kids
102
No Kids
96
- $20k
86
$20k-40k
93
$40k-60k
87
$60k-80k
120
$80k-100k
96
$100k-125k
100
$125k +
114
No College
101
College
102
Adv. Degree
88

Understand Ice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ice Basket Affinity & Size

brand
basket affinity
Bud Light 13.1x
Lays Wavy 5.5x
Red Bull 5.1x
7Up 5.0x
basket size
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
110

Where is Ice Purchased?

channels
index
Beauty
0
Club
38
Dollar
97
Drug
44
Food
202
Gas & Convenience
950
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.4x
Marlboro 1.4x
Red Bull 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
172
Credit
92
Debit
78
Food Stamps
58

When is Ice Purchased?

day of week
Sun
16.7%
Mon
9.0%
Tue
7.9%
Wed
8.8%
Thu
10.3%
Fri
17.3%
Sat
30.0%
time of day
Morning
24.7%
Noon
18.4%
Afternoon
31.6%
Evening
20.7%
Late
4.6%

Get More Ice Data

Contact us for the latest Ice consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ice consumers switch to?

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Why do consumers stop buying Ice products?

Store front

Which retailers do Ice shoppers prefer to shop at?

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What motivates consumers to try Ice products?

Research the Ice Target Market

Arrow and target

Who actually buys Ice? Do these consumers match the intended target market of Ice?

Thought bubble

What motivates the target market to purchase Ice?

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What other target market should Ice look at?

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Which other brands have a similar target market?

About Our Ice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.