Olive Consumer Insights

Who buys Olive?

A Olive consumer is generally very high income, Caucasian, and senior age. Olive consumers are more likely to purchase Olive during larger pantry stocking trips. Brands such as Quaker Chewy, Kellogg's, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Olive Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
4.4%
Total Basket $ (median)
$54.22

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Olive Consumer Demographics

demographic
index
Female
98
Male
115
<24
64
25-34
76
35-44
95
45-54
126
55-64
133
65+
174
African American
38
Asian
73
Caucasian
112
Hispanic
50
demographic
index
Has Kids
90
No Kids
123
- $20k
53
$20k-40k
81
$40k-60k
83
$60k-80k
84
$80k-100k
105
$100k-125k
127
$125k +
176
No College
74
College
96
Adv. Degree
149

Understand Olive Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Olive Basket Affinity & Size

brand
basket affinity
Quaker Chewy 12.1x
Kellogg's 10.5x
Boars Head 10.1x
Sweet Baby Ray's 9.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
438

Where is Olive Purchased?

channels
index
Beauty
2
Club
1
Dollar
2
Drug
1
Food
288
Gas & Convenience
16
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.5x
Perdue 1.5x
Nabisco Triscuit 1.4x
Dannon 1.4x

How Did They Pay?

method
index
Cash
92
Credit
123
Debit
90
Food Stamps
52

When is Olive Purchased?

day of week
Sun
18.6%
Mon
12.8%
Tue
11.6%
Wed
11.8%
Thu
10.9%
Fri
15.4%
Sat
18.8%
time of day
Morning
13.3%
Noon
20.7%
Afternoon
39.3%
Evening
23.4%
Late
3.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Olive consumers purchase?

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Why do Olive consumers try new brands?

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Where do Olive consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Olive Target Market

Arrow and target

Who actually buys Olive? Do these consumers match the intended target market of Olive?

Thought bubble

What motivates the target market to purchase Olive?

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What other target market should Olive look at?

venn diagram

Which other brands have a similar target market?

About Our Olive Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.