Olive Consumer Insights

Who buys Olive?

A Olive consumer is generally very high income, Caucasian, and senior age. Olive consumers are more likely to purchase Olive during larger pantry stocking trips. Brands such as Quaker Chewy, Kellogg's, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Olive Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.38
% of Basket $ (median)
4.4%
Total Basket $ (median)
$54.22

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Olive Consumer Demographics

demographic
index
Female
98
Male
115
<24
64
25-34
76
35-44
95
45-54
126
55-64
133
65+
174
African American
38
Asian
73
Caucasian
112
Hispanic
50
demographic
index
Has Kids
90
No Kids
123
- $20k
53
$20k-40k
81
$40k-60k
83
$60k-80k
84
$80k-100k
105
$100k-125k
127
$125k +
176
No College
74
College
96
Adv. Degree
149

Understand Olive Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Olive Basket Affinity & Size

brand
basket affinity
Quaker Chewy 12.1x
Kellogg's 10.5x
Boars Head 10.1x
Sweet Baby Ray's 9.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
438

Where is Olive Purchased?

channels
index
Beauty
2
Club
1
Dollar
2
Drug
1
Food
288
Gas & Convenience
16
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.5x
Perdue 1.5x
Nabisco Triscuit 1.4x
Dannon 1.4x

How Did They Pay?

method
index
Cash
92
Credit
123
Debit
90
Food Stamps
52

When is Olive Purchased?

day of week
Sun
18.6%
Mon
12.8%
Tue
11.6%
Wed
11.8%
Thu
10.9%
Fri
15.4%
Sat
18.8%
time of day
Morning
13.3%
Noon
20.7%
Afternoon
39.3%
Evening
23.4%
Late
3.3%

About Our Olive Consumer Insights

How do we know who buys Olive? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Olive consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.