Peanuts nut Consumer Insights

Who buys Peanuts nut? A Peanuts nut consumer is generally higher income, Asian, and senior age. Peanuts nut consumers are more likely to purchase Peanuts nut during larger pantry stocking trips. Brands such as Kellogg's, Quaker Chewy, and Chex Mix also tend to be purchased in the same trip. Sample consumer insights data below.

Peanuts nut Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.39
% of Basket $ (median)
6.4%
Total Basket $ (median)
$37.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Peanuts nut Consumer Demographics

demographic
index
Female
96
Male
135
<24
119
25-34
89
35-44
93
45-54
107
55-64
124
65+
174
African American
95
Asian
169
Caucasian
96
Hispanic
74
demographic
index
Has Kids
91
No Kids
121
- $20k
96
$20k-40k
98
$40k-60k
105
$60k-80k
103
$80k-100k
103
$100k-125k
105
$125k +
83
No College
94
College
100
Adv. Degree
109

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Peanuts nut Basket Affinity & Size

brand
basket affinity
Kellogg's 7.9x
Quaker Chewy 6.2x
Chex Mix 5.2x
Planters 5.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
344

Where is Peanuts nut Purchased?

channels
index
Club
27
Dollar
478
Drug
7
Food
226
Gas & Convenience
106
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Planters 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
123
Credit
100
Debit
92
Food Stamps
86

When is Peanuts nut Purchased?

day of week
Sun
17.2%
Mon
13.1%
Tue
12.7%
Wed
12.6%
Thu
12.2%
Fri
14.8%
Sat
17.3%
time of day
Morning
17.3%
Noon
18.2%
Afternoon
36.6%
Evening
24.1%
Late
3.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Peanuts nut consumers purchase?

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Why do Peanuts nut consumers try new brands?

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Where do Peanuts nut consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Peanuts nut Target Market

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Who actually buys Peanuts nut? Do these consumers match the intended target market of Peanuts nut?

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What motivates the target market to purchase Peanuts nut?

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What other target market should Peanuts nut look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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