Soybean Consumer Insights

Who buys Soybean? A Soybean consumer is generally very high income, Asian, and adolescent age. Soybean consumers are more likely to purchase Soybean during larger pantry stocking trips. Brands such as Kellogg's, Almond Breeze, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Soybean Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.2%
Total Basket $ (median)
$46.97

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Soybean Consumer Demographics

demographic
index
Female
96
Male
138
<24
118
25-34
96
35-44
113
45-54
100
55-64
59
65+
63
African American
41
Asian
273
Caucasian
89
Hispanic
69
demographic
index
Has Kids
97
No Kids
107
- $20k
76
$20k-40k
62
$40k-60k
79
$60k-80k
84
$80k-100k
105
$100k-125k
130
$125k +
191
No College
45
College
97
Adv. Degree
178

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Soybean Basket Affinity & Size

brand
basket affinity
Kellogg's 17.8x
Almond Breeze 16.8x
Snyders Of Hanover 15.1x
Quaker Chewy 12.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
384

Where is Soybean Purchased?

channels
index
Beauty
4
Club
5
Dollar
2
Drug
0
Food
292
Gas & Convenience
26
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.6x
Archer Farms 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
59
Credit
157
Debit
78
Food Stamps
43

When is Soybean Purchased?

day of week
Sun
19.5%
Mon
15.8%
Tue
13.4%
Wed
12.8%
Thu
10.6%
Fri
12.4%
Sat
15.5%
time of day
Morning
20.3%
Noon
17.0%
Afternoon
34.9%
Evening
24.9%
Late
2.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Soybean consumers purchase?

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Why do Soybean consumers try new brands?

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Where do Soybean consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Soybean Target Market

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Who actually buys Soybean? Do these consumers match the intended target market of Soybean?

Thought bubble

What motivates the target market to purchase Soybean?

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What other target market should Soybean look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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