Soybean Consumer Insights

Who buys Soybean?

A Soybean consumer is generally very high income, Asian, and adolescent age. Soybean consumers are more likely to purchase Soybean during larger pantry stocking trips. Brands such as Kellogg's, Almond Breeze, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Soybean Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.2%
Total Basket $ (median)
$46.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Soybean Consumer Demographics

demographic
index
Female
96
Male
138
<24
118
25-34
96
35-44
113
45-54
100
55-64
59
65+
63
African American
41
Asian
273
Caucasian
89
Hispanic
69
demographic
index
Has Kids
97
No Kids
107
- $20k
76
$20k-40k
62
$40k-60k
79
$60k-80k
84
$80k-100k
105
$100k-125k
130
$125k +
191
No College
45
College
97
Adv. Degree
178

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Soybean Basket Affinity & Size

brand
basket affinity
Kellogg's 17.8x
Almond Breeze 16.8x
Snyders Of Hanover 15.1x
Quaker Chewy 12.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
384

Where is Soybean Purchased?

channels
index
Beauty
4
Club
5
Dollar
2
Drug
0
Food
292
Gas & Convenience
26
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.6x
Archer Farms 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
59
Credit
157
Debit
78
Food Stamps
43

When is Soybean Purchased?

day of week
Sun
19.5%
Mon
15.8%
Tue
13.4%
Wed
12.8%
Thu
10.6%
Fri
12.4%
Sat
15.5%
time of day
Morning
20.3%
Noon
17.0%
Afternoon
34.9%
Evening
24.9%
Late
2.9%

Get More Soybean Data

Contact us for the latest Soybean consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Soybean consumers switch to?

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Why do consumers stop buying Soybean products?

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Which retailers do Soybean shoppers prefer to shop at?

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What motivates consumers to try Soybean products?

Research the Soybean Target Market

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Who actually buys Soybean? Do these consumers match the intended target market of Soybean?

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What motivates the target market to buy Soybean?

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What other target market should Soybean look at?

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Which other brands have a similar target market?

About Our Soybean Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.