Walnuts nut Consumer Insights

Who buys Walnuts nut?

A Walnuts nut consumer is generally very high income, Asian, and senior age. Walnuts nut consumers are more likely to purchase Walnuts nut during larger pantry stocking trips. Brands such as Almond Breeze, Smart Balance, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Walnuts nut Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.4%
Total Basket $ (median)
$57.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Walnuts nut Consumer Demographics

demographic
index
Female
96
Male
139
<24
109
25-34
77
35-44
82
45-54
108
55-64
184
65+
280
African American
75
Asian
123
Caucasian
102
Hispanic
64
demographic
index
Has Kids
79
No Kids
148
- $20k
66
$20k-40k
88
$40k-60k
105
$60k-80k
108
$80k-100k
93
$100k-125k
110
$125k +
118
No College
77
College
98
Adv. Degree
139

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Walnuts nut Basket Affinity & Size

brand
basket affinity
Almond Breeze 9.0x
Smart Balance 7.0x
Kellogg's 6.5x
Boars Head 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
384

Where is Walnuts nut Purchased?

channels
index
Club
34
Dollar
17
Drug
13
Food
252
Gas & Convenience
38
Mass
21
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Horizon Organic 1.4x
Smart Balance 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
98
Credit
123
Debit
87
Food Stamps
63

When is Walnuts nut Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
13.3%
Wed
12.8%
Thu
12.3%
Fri
14.9%
Sat
16.9%
time of day
Morning
17.1%
Noon
20.2%
Afternoon
36.4%
Evening
22.6%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Walnuts nut consumers purchase?

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Why do Walnuts nut consumers try new brands?

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Where do Walnuts nut consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Walnuts nut Target Market

Arrow and target

Who actually buys Walnuts nut? Do these consumers match the intended target market of Walnuts nut?

Thought bubble

What motivates the target market to purchase Walnuts nut?

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What other target market should Walnuts nut look at?

venn diagram

Which other brands have a similar target market?

About Our Walnuts nut Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.