Walnuts nut Consumer Insights

Who buys Walnuts nut?

A Walnuts nut consumer is generally very high income, Asian, and senior age. Walnuts nut consumers are more likely to purchase Walnuts nut during larger pantry stocking trips. Brands such as Almond Breeze, Smart Balance, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Walnuts nut Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.4%
Total Basket $ (median)
$57.71

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Walnuts nut Consumer Demographics

demographic
index
Female
96
Male
139
<24
109
25-34
77
35-44
82
45-54
108
55-64
184
65+
280
African American
75
Asian
123
Caucasian
102
Hispanic
64
demographic
index
Has Kids
79
No Kids
148
- $20k
66
$20k-40k
88
$40k-60k
105
$60k-80k
108
$80k-100k
93
$100k-125k
110
$125k +
118
No College
77
College
98
Adv. Degree
139

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Walnuts nut Basket Affinity & Size

brand
basket affinity
Almond Breeze 9.0x
Smart Balance 7.0x
Kellogg's 6.5x
Boars Head 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
384

Where is Walnuts nut Purchased?

channels
index
Club
34
Dollar
17
Drug
13
Food
252
Gas & Convenience
38
Mass
21
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Horizon Organic 1.4x
Smart Balance 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
98
Credit
123
Debit
87
Food Stamps
63

When is Walnuts nut Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
13.3%
Wed
12.8%
Thu
12.3%
Fri
14.9%
Sat
16.9%
time of day
Morning
17.1%
Noon
20.2%
Afternoon
36.4%
Evening
22.6%
Late
3.7%

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Find Answers to Questions

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Which brands do Walnuts nut consumers switch to?

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Why do consumers stop buying Walnuts nut products?

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Which retailers do Walnuts nut shoppers prefer to shop at?

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What motivates consumers to try Walnuts nut products?

Research the Walnuts nut Target Market

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Who actually buys Walnuts nut? Do these consumers match the intended target market of Walnuts nut?

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What motivates the target market to buy Walnuts nut?

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What other target market should Walnuts nut look at?

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Which other brands have a similar target market?

About Our Walnuts nut Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.