Plum Organics Consumer Insights

Who buys Plum Organics?

A Plum Organics consumer is generally very high income, Asian, and young adult age. Plum Organics consumers are more likely to purchase Plum Organics during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Plum Organics Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
6.5%
Total Basket $ (median)
$53.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Plum Organics Consumer Demographics

demographic
index
Female
101
Male
93
<24
64
25-34
173
35-44
109
45-54
24
55-64
39
65+
40
African American
51
Asian
196
Caucasian
96
Hispanic
79
demographic
index
Has Kids
124
No Kids
46
- $20k
62
$20k-40k
79
$40k-60k
92
$60k-80k
105
$80k-100k
123
$100k-125k
104
$125k +
130
No College
46
College
101
Adv. Degree
159

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Plum Organics Basket Affinity & Size

brand
basket affinity
Gerber Graduates 56.9x
Gerber 36.8x
Archer Farms 10.3x
Horizon Organic 8.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
406

Where is Plum Organics Purchased?

channels
index
Club
31
Dollar
2
Drug
31
Food
66
Gas & Convenience
1
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.4x
Huggies 2.1x
Horizon Organic 1.9x

How Did They Pay?

method
index
Cash
59
Credit
94
Debit
118
Food Stamps
115

When is Plum Organics Purchased?

day of week
Sun
15.0%
Mon
12.9%
Tue
13.8%
Wed
12.7%
Thu
12.6%
Fri
15.3%
Sat
17.7%
time of day
Morning
14.3%
Noon
20.6%
Afternoon
34.0%
Evening
24.7%
Late
6.4%

About Our Plum Organics Consumer Insights

How do we know who buys Plum Organics? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Plum Organics consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.