Plymouth Pantry Consumer Insights

Who buys Plymouth Pantry?

A Plymouth Pantry consumer is generally slightly lower income, Caucasian, and adolescent age. Plymouth Pantry consumers are more likely to purchase Plymouth Pantry during larger pantry stocking trips. Brands such as Duncan Hines, Blue Bonnet, and Nestle also tend to be purchased in the same trip. Sample consumer insights data below.

Plymouth Pantry Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.74

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Plymouth Pantry Consumer Demographics

demographic
index
Female
104
Male
60
<24
126
25-34
97
35-44
96
45-54
103
55-64
111
65+
102
African American
38
Asian
26
Caucasian
117
Hispanic
55
demographic
index
Has Kids
95
No Kids
111
- $20k
116
$20k-40k
98
$40k-60k
118
$60k-80k
104
$80k-100k
104
$100k-125k
81
$125k +
72
No College
110
College
100
Adv. Degree
89

Understand Plymouth Pantry Consumer Behavior

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Plymouth Pantry Basket Affinity & Size

brand
basket affinity
Duncan Hines 11.2x
Blue Bonnet 8.7x
Nestle 8.0x
Snyders Of Hanover 7.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
447

Where is Plymouth Pantry Purchased?

channels
index
Drug
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Ro-Tel 1.7x
Farmers Market 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
86
Credit
92
Debit
114
Food Stamps
138

When is Plymouth Pantry Purchased?

day of week
Sun
13.0%
Mon
12.5%
Tue
15.5%
Wed
12.4%
Thu
13.8%
Fri
16.3%
Sat
16.6%
time of day
Morning
16.5%
Noon
19.1%
Afternoon
32.8%
Evening
25.1%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Plymouth Pantry consumers purchase?

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Why do Plymouth Pantry consumers try new brands?

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Where do Plymouth Pantry consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Plymouth Pantry Target Market

Arrow and target

Who actually buys Plymouth Pantry? Do these consumers match the intended target market of Plymouth Pantry?

Thought bubble

What motivates the target market to purchase Plymouth Pantry?

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What other target market should Plymouth Pantry look at?

venn diagram

Which other brands have a similar target market?

About Our Plymouth Pantry Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.