Plymouth Pantry Consumer Insights

Who buys Plymouth Pantry?

A Plymouth Pantry consumer is generally slightly lower income, Caucasian, and adolescent age. Plymouth Pantry consumers are more likely to purchase Plymouth Pantry during larger pantry stocking trips. Brands such as Duncan Hines, Blue Bonnet, and Nestle also tend to be purchased in the same trip. See sample consumer insights data below.

Plymouth Pantry Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Plymouth Pantry Consumer Demographics

demographic
index
Female
104
Male
60
<24
126
25-34
97
35-44
96
45-54
103
55-64
111
65+
102
African American
38
Asian
26
Caucasian
117
Hispanic
55
demographic
index
Has Kids
95
No Kids
111
- $20k
116
$20k-40k
98
$40k-60k
118
$60k-80k
104
$80k-100k
104
$100k-125k
81
$125k +
72
No College
110
College
100
Adv. Degree
89

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Plymouth Pantry Basket Affinity & Size

brand
basket affinity
Duncan Hines 11.2x
Blue Bonnet 8.7x
Nestle 8.0x
Snyders Of Hanover 7.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
447

Where is Plymouth Pantry Purchased?

channels
index
Drug
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Ro-Tel 1.7x
Farmers Market 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
86
Credit
92
Debit
114
Food Stamps
138

When is Plymouth Pantry Purchased?

day of week
Sun
13.0%
Mon
12.5%
Tue
15.5%
Wed
12.4%
Thu
13.8%
Fri
16.3%
Sat
16.6%
time of day
Morning
16.5%
Noon
19.1%
Afternoon
32.8%
Evening
25.1%
Late
6.5%

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Better understand Plymouth Pantry consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Plymouth Pantry consumers switch to?

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Why do consumers stop buying Plymouth Pantry products?

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Which retailers do Plymouth Pantry shoppers prefer to shop at?

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What motivates consumers to try Plymouth Pantry products?

Research the Plymouth Pantry Target Market

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Who actually buys Plymouth Pantry? Do these consumers match the intended target market of Plymouth Pantry?

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What motivates the target market to buy Plymouth Pantry?

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What other target market should Plymouth Pantry look at?

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Which other brands have a similar target market?

About Our Plymouth Pantry Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.