Poise Consumer Insights

Who buys Poise? Poise consumers are generally very low income, African American, and senior age. Poise consumers are more likely to purchase Poise during larger pantry stocking trips. Brands such as Olay, TRESemme, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Poise Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.25
% of Basket $ (median)
14.9%
Total Basket $ (median)
$35.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Poise Consumer Demographics

demographic
index
Female
102
Male
77
<24
76
25-34
67
35-44
71
45-54
127
55-64
221
65+
317
African American
103
Asian
87
Caucasian
102
Hispanic
82
demographic
index
Has Kids
76
No Kids
154
- $20k
116
$20k-40k
112
$40k-60k
105
$60k-80k
104
$80k-100k
88
$100k-125k
90
$125k +
82
No College
117
College
96
Adv. Degree
99

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Poise Basket Affinity & Size

brand
basket affinity
Olay 6.9x
TRESemme 5.5x
Scott 5.3x
Kleenex 5.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
290

Where is Poise Purchased?

channels
index
Beauty
3
Club
78
Dollar
133
Drug
222
Food
64
Gas & Convenience
3
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
TRESemme 1.4x
Scott 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
116
Credit
104
Debit
95
Food Stamps
37

When is Poise Purchased?

day of week
Sun
13.3%
Mon
12.4%
Tue
13.1%
Wed
14.4%
Thu
13.2%
Fri
15.5%
Sat
18.1%
time of day
Morning
15.2%
Noon
19.5%
Afternoon
36.5%
Evening
23.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Poise consumers purchase?

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Why do Poise consumers try new brands?

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Where do Poise consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Poise Target Market

Arrow and target

Who actually buys Poise? Do these consumers match the intended target market of Poise?

Thought bubble

What motivates the target market to purchase Poise?

magnifying glass

What other target market should Poise look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us