Poise Consumer Insights

Who buys Poise?

A Poise consumer is generally very low income, African American, and senior age. Poise consumers are more likely to purchase Poise during larger pantry stocking trips. Brands such as Olay, TRESemme, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Poise Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.25
% of Basket $ (median)
14.9%
Total Basket $ (median)
$35.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Poise Consumer Demographics

demographic
index
Female
102
Male
77
<24
76
25-34
67
35-44
71
45-54
127
55-64
221
65+
317
African American
103
Asian
87
Caucasian
102
Hispanic
82
demographic
index
Has Kids
76
No Kids
154
- $20k
116
$20k-40k
112
$40k-60k
105
$60k-80k
104
$80k-100k
88
$100k-125k
90
$125k +
82
No College
117
College
96
Adv. Degree
99

Understand Poise Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Poise Basket Affinity & Size

brand
basket affinity
Olay 6.9x
TRESemme 5.5x
Scott 5.3x
Kleenex 5.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
290

Where is Poise Purchased?

channels
index
Beauty
3
Club
78
Dollar
133
Drug
222
Food
64
Gas & Convenience
3
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
TRESemme 1.4x
Scott 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
116
Credit
104
Debit
95
Food Stamps
37

When is Poise Purchased?

day of week
Sun
13.3%
Mon
12.4%
Tue
13.1%
Wed
14.4%
Thu
13.2%
Fri
15.5%
Sat
18.1%
time of day
Morning
15.2%
Noon
19.5%
Afternoon
36.5%
Evening
23.2%
Late
5.5%

About Our Poise Consumer Insights

How do we know who buys Poise? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Poise consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.