Poise Microliners Consumer Insights

Who buys Poise Microliners?

A Poise Microliners consumer is generally slightly lower income, African American, and senior age. Poise Microliners consumers are more likely to purchase Poise Microliners during larger pantry stocking trips. Brands such as TRESemme, Secret, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Poise Microliners Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.84
% of Basket $ (median)
12.6%
Total Basket $ (median)
$38.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Poise Microliners Consumer Demographics

demographic
index
Female
104
Male
58
<24
73
25-34
89
35-44
81
45-54
108
55-64
184
65+
209
African American
162
Asian
143
Caucasian
95
Hispanic
82
demographic
index
Has Kids
86
No Kids
131
- $20k
120
$20k-40k
93
$40k-60k
125
$60k-80k
114
$80k-100k
93
$100k-125k
82
$125k +
61
No College
128
College
96
Adv. Degree
86

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Poise Microliners Basket Affinity & Size

brand
basket affinity
TRESemme 8.2x
Secret 7.8x
Listerine 7.7x
Cottonelle 7.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
285

Where is Poise Microliners Purchased?

channels
index
Dollar
167
Drug
269
Food
40
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.9x
Olay 1.7x
Cottonelle 1.6x
Lindt 1.6x

How Did They Pay?

method
index
Cash
145
Credit
101
Debit
81
Food Stamps
55

When is Poise Microliners Purchased?

day of week
Sun
12.8%
Mon
14.4%
Tue
12.8%
Wed
14.1%
Thu
13.7%
Fri
15.1%
Sat
17.0%
time of day
Morning
15.1%
Noon
17.3%
Afternoon
35.1%
Evening
26.8%
Late
5.7%

About Our Poise Microliners Consumer Insights

How do we know who buys Poise Microliners? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Poise Microliners consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.