Poise Microliners Consumer Insights

Who buys Poise Microliners?

A Poise Microliners consumer is generally slightly lower income, African American, and senior age. Poise Microliners consumers are more likely to purchase Poise Microliners during larger pantry stocking trips. Brands such as TRESemme, Secret, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Poise Microliners Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.84
% of Basket $ (median)
12.6%
Total Basket $ (median)
$38.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Poise Microliners Consumer Demographics

demographic
index
Female
104
Male
58
<24
73
25-34
89
35-44
81
45-54
108
55-64
184
65+
209
African American
162
Asian
143
Caucasian
95
Hispanic
82
demographic
index
Has Kids
86
No Kids
131
- $20k
120
$20k-40k
93
$40k-60k
125
$60k-80k
114
$80k-100k
93
$100k-125k
82
$125k +
61
No College
128
College
96
Adv. Degree
86

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Poise Microliners Basket Affinity & Size

brand
basket affinity
TRESemme 8.2x
Secret 7.8x
Listerine 7.7x
Cottonelle 7.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
285

Where is Poise Microliners Purchased?

channels
index
Dollar
167
Drug
269
Food
40
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.9x
Olay 1.7x
Cottonelle 1.6x
Lindt 1.6x

How Did They Pay?

method
index
Cash
145
Credit
101
Debit
81
Food Stamps
55

When is Poise Microliners Purchased?

day of week
Sun
12.8%
Mon
14.4%
Tue
12.8%
Wed
14.1%
Thu
13.7%
Fri
15.1%
Sat
17.0%
time of day
Morning
15.1%
Noon
17.3%
Afternoon
35.1%
Evening
26.8%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Poise Microliners consumers purchase?

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Why do Poise Microliners consumers try new brands?

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Where do Poise Microliners consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Poise Microliners Target Market

Arrow and target

Who actually buys Poise Microliners? Do these consumers match the intended target market of Poise Microliners?

Thought bubble

What motivates the target market to purchase Poise Microliners?

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What other target market should Poise Microliners look at?

venn diagram

Which other brands have a similar target market?

About Our Poise Microliners Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.