Pokemon (Licensed) Consumer Insights

Who buys Pokemon (Licensed)? Pokemon (Licensed) consumers are generally very high income, Caucasian, and lower middle age. Pokemon (Licensed) consumers are more likely to purchase Pokemon (Licensed) during larger pantry stocking trips. Brands such as Farmers Market, Crayola, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Pokemon (Licensed) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
16.3%
Total Basket $ (median)
$30.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pokemon (Licensed) Consumer Demographics

demographic
index
Female
102
Male
83
<24
72
25-34
73
35-44
133
45-54
97
55-64
58
65+
64
African American
50
Asian
78
Caucasian
107
Hispanic
82
demographic
index
Has Kids
129
No Kids
35
- $20k
91
$20k-40k
89
$40k-60k
82
$60k-80k
105
$80k-100k
105
$100k-125k
111
$125k +
126
No College
92
College
102
Adv. Degree
102

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Pokemon (Licensed) Basket Affinity & Size

brand
basket affinity
Farmers Market 6.2x
Crayola 4.8x
Chef Boyardee 4.7x
Dannon Oikos 4.1x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
230

Where is Pokemon (Licensed) Purchased?

channels
index
Beauty
7
Dollar
0
Drug
83
Food
2
Gas & Convenience
1
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
YoCrunch 1.5x
Cinnamon Toast Crunch 1.4x

How Did They Pay?

method
index
Cash
124
Credit
84
Debit
112
Food Stamps
42

When is Pokemon (Licensed) Purchased?

day of week
Sun
16.1%
Mon
11.1%
Tue
9.6%
Wed
11.9%
Thu
10.7%
Fri
17.8%
Sat
22.8%
time of day
Morning
11.9%
Noon
15.0%
Afternoon
36.3%
Evening
29.7%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pokemon (Licensed) consumers purchase?

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Why do Pokemon (Licensed) consumers try new brands?

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Where do Pokemon (Licensed) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pokemon (Licensed) Target Market

Arrow and target

Who actually buys Pokemon (Licensed)? Do these consumers match the intended target market of Pokemon (Licensed)?

Thought bubble

What motivates the target market to purchase Pokemon (Licensed)?

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What other target market should Pokemon (Licensed) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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