Pokemon (Licensed) Consumer Insights

Who buys Pokemon (Licensed)?

A Pokemon (Licensed) consumer is generally very high income, Caucasian, and lower middle age. Pokemon (Licensed) consumers are more likely to purchase Pokemon (Licensed) during larger pantry stocking trips. Brands such as Farmers Market, Crayola, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Pokemon (Licensed) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
16.3%
Total Basket $ (median)
$30.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pokemon (Licensed) Consumer Demographics

demographic
index
Female
102
Male
83
<24
72
25-34
73
35-44
133
45-54
97
55-64
58
65+
64
African American
50
Asian
78
Caucasian
107
Hispanic
82
demographic
index
Has Kids
129
No Kids
35
- $20k
91
$20k-40k
89
$40k-60k
82
$60k-80k
105
$80k-100k
105
$100k-125k
111
$125k +
126
No College
92
College
102
Adv. Degree
102

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Pokemon (Licensed) Basket Affinity & Size

brand
basket affinity
Farmers Market 6.2x
Crayola 4.8x
Chef Boyardee 4.7x
Dannon Oikos 4.1x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
230

Where is Pokemon (Licensed) Purchased?

channels
index
Beauty
7
Dollar
0
Drug
83
Food
2
Gas & Convenience
1
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
YoCrunch 1.5x
Cinnamon Toast Crunch 1.4x

How Did They Pay?

method
index
Cash
124
Credit
84
Debit
112
Food Stamps
42

When is Pokemon (Licensed) Purchased?

day of week
Sun
16.1%
Mon
11.1%
Tue
9.6%
Wed
11.9%
Thu
10.7%
Fri
17.8%
Sat
22.8%
time of day
Morning
11.9%
Noon
15.0%
Afternoon
36.3%
Evening
29.7%
Late
7.1%

Get More Pokemon (Licensed) Data

Contact us for the latest Pokemon (Licensed) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pokemon (Licensed) consumers switch to?

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Why do consumers stop buying Pokemon (Licensed) products?

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Which retailers do Pokemon (Licensed) shoppers prefer to shop at?

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What motivates consumers to try Pokemon (Licensed) products?

Research the Pokemon (Licensed) Target Market

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Who actually buys Pokemon (Licensed)? Do these consumers match the intended target market of Pokemon (Licensed)?

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What motivates the target market to buy Pokemon (Licensed)?

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What other target market should Pokemon (Licensed) look at?

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Which other brands have a similar target market?

About Our Pokemon (Licensed) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.