Poland Spring Consumer Insights

Who buys Poland Spring?

A Poland Spring consumer is generally very high income, African American, and adolescent age. Poland Spring consumers are more likely to purchase Poland Spring during larger pantry stocking trips. Brands such as Perdue, Goya, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Poland Spring Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.39
% of Basket $ (median)
7.9%
Total Basket $ (median)
$55.85

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Poland Spring Consumer Demographics

demographic
index
Female
98
Male
119
<24
135
25-34
80
35-44
103
45-54
124
55-64
85
65+
85
African American
135
Asian
125
Caucasian
92
Hispanic
123
demographic
index
Has Kids
101
No Kids
98
- $20k
92
$20k-40k
89
$40k-60k
76
$60k-80k
86
$80k-100k
97
$100k-125k
117
$125k +
169
No College
115
College
95
Adv. Degree
105

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Poland Spring Basket Affinity & Size

brand
basket affinity
Perdue 10.9x
Goya 8.8x
Entenmann's 8.1x
Arnold 7.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
330

Where is Poland Spring Purchased?

channels
index
Beauty
1
Club
63
Dollar
0
Drug
52
Food
227
Gas & Convenience
113
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.5x
Goya 2.4x
Utz 2.4x
Smart Balance 2.1x

How Did They Pay?

method
index
Cash
125
Credit
113
Debit
76
Food Stamps
96

When is Poland Spring Purchased?

day of week
Sun
19.1%
Mon
13.2%
Tue
11.7%
Wed
11.7%
Thu
11.9%
Fri
14.6%
Sat
17.8%
time of day
Morning
18.6%
Noon
17.7%
Afternoon
32.7%
Evening
25.4%
Late
5.6%

About Our Poland Spring Consumer Insights

How do we know who buys Poland Spring? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Poland Spring consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.