Poland Spring Consumer Insights

Who buys Poland Spring?

A Poland Spring consumer is generally very high income, African American, and adolescent age. Poland Spring consumers are more likely to purchase Poland Spring during larger pantry stocking trips. Brands such as Perdue, Goya, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Poland Spring Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.39
% of Basket $ (median)
7.9%
Total Basket $ (median)
$55.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Poland Spring Consumer Demographics

demographic
index
Female
98
Male
119
<24
135
25-34
80
35-44
103
45-54
124
55-64
85
65+
85
African American
135
Asian
125
Caucasian
92
Hispanic
123
demographic
index
Has Kids
101
No Kids
98
- $20k
92
$20k-40k
89
$40k-60k
76
$60k-80k
86
$80k-100k
97
$100k-125k
117
$125k +
169
No College
115
College
95
Adv. Degree
105

Understand Poland Spring Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Poland Spring Basket Affinity & Size

brand
basket affinity
Perdue 10.9x
Goya 8.8x
Entenmann's 8.1x
Arnold 7.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
330

Where is Poland Spring Purchased?

channels
index
Beauty
1
Club
63
Dollar
0
Drug
52
Food
227
Gas & Convenience
113
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.5x
Goya 2.4x
Utz 2.4x
Smart Balance 2.1x

How Did They Pay?

method
index
Cash
125
Credit
113
Debit
76
Food Stamps
96

When is Poland Spring Purchased?

day of week
Sun
19.1%
Mon
13.2%
Tue
11.7%
Wed
11.7%
Thu
11.9%
Fri
14.6%
Sat
17.8%
time of day
Morning
18.6%
Noon
17.7%
Afternoon
32.7%
Evening
25.4%
Late
5.6%

Get More Poland Spring Data

Contact us for the latest Poland Spring consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Poland Spring consumers switch to?

Stop sign

Why do consumers stop buying Poland Spring products?

Store front

Which retailers do Poland Spring shoppers prefer to shop at?

Sale sign

What motivates consumers to try Poland Spring products?

Research the Poland Spring Target Market

Arrow and target

Who actually buys Poland Spring? Do these consumers match the intended target market of Poland Spring?

Thought bubble

What motivates the target market to purchase Poland Spring?

Magnifying glass

What other target market should Poland Spring look at?

Venn diagram

Which other brands have a similar target market?

About Our Poland Spring Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.