Polar (Beer) Consumer Insights

Who buys Polar (Beer)? A Polar (Beer) consumer is generally lower income, African American, and young adult age. Polar (Beer) consumers are more likely to purchase Polar (Beer) during larger pantry stocking trips. Brands such as Dannon Danimals, Mott's, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Polar (Beer) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.88
% of Basket $ (median)
3.0%
Total Basket $ (median)
$62.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Polar (Beer) Consumer Demographics

demographic
index
Female
97
Male
130
<24
125
25-34
126
35-44
86
45-54
90
55-64
98
65+
106
African American
155
Asian
72
Caucasian
104
Hispanic
78
demographic
index
Has Kids
92
No Kids
119
- $20k
69
$20k-40k
119
$40k-60k
100
$60k-80k
100
$80k-100k
95
$100k-125k
89
$125k +
110
No College
76
College
100
Adv. Degree
130

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Polar (Beer) Basket Affinity & Size

brand
basket affinity
Dannon Danimals 11.6x
Mott's 5.8x
Dannon Oikos 5.7x
Maruchan Ramen 5.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
508

Where is Polar (Beer) Purchased?

channels
index
Club
42
Drug
26
Food
128
Gas & Convenience
0
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.8x
Perdue 1.8x
Utz 1.8x
Arnold 1.6x

How Did They Pay?

method
index
Cash
133
Credit
118
Debit
68
Food Stamps
104

When is Polar (Beer) Purchased?

day of week
Sun
16.7%
Mon
14.0%
Tue
11.1%
Wed
11.6%
Thu
12.0%
Fri
17.9%
Sat
16.8%
time of day
Morning
14.3%
Noon
18.8%
Afternoon
33.5%
Evening
28.4%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Polar (Beer) consumers purchase?

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Why do Polar (Beer) consumers try new brands?

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Where do Polar (Beer) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Polar (Beer) Target Market

Arrow and target

Who actually buys Polar (Beer)? Do these consumers match the intended target market of Polar (Beer)?

Thought bubble

What motivates the target market to purchase Polar (Beer)?

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What other target market should Polar (Beer) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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