Polar Treats Consumer Insights

Who buys Polar Treats? A Polar Treats consumer is generally median income, Asian, and older age. Polar Treats consumers are more likely to purchase Polar Treats during larger pantry stocking trips. Brands such as Generic Pma, Bar-S, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Polar Treats Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
5.8%
Total Basket $ (median)
$48.16

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Polar Treats Consumer Demographics

demographic
index
Female
101
Male
94
<24
100
25-34
88
35-44
111
45-54
94
55-64
114
65+
59
African American
103
Asian
109
Caucasian
100
Hispanic
94
demographic
index
Has Kids
110
No Kids
78
- $20k
101
$20k-40k
105
$40k-60k
108
$60k-80k
111
$80k-100k
88
$100k-125k
95
$125k +
82
No College
108
College
101
Adv. Degree
87

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Polar Treats Basket Affinity & Size

brand
basket affinity
Generic Pma 7.6x
Bar-S 6.8x
Hunt's Snack Pack 6.7x
Taylor Farms 5.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
345

Where is Polar Treats Purchased?

channels
index
Club
549
Dollar
2
Drug
0
Food
46
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.7x
Bar-S 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
138
Credit
74
Debit
100
Food Stamps
161

When is Polar Treats Purchased?

day of week
Sun
14.3%
Mon
11.8%
Tue
12.3%
Wed
14.2%
Thu
12.9%
Fri
17.0%
Sat
17.5%
time of day
Morning
14.2%
Noon
16.4%
Afternoon
37.1%
Evening
27.2%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Polar Treats consumers purchase?

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Why do Polar Treats consumers try new brands?

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Where do Polar Treats consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Polar Treats Target Market

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Who actually buys Polar Treats? Do these consumers match the intended target market of Polar Treats?

Thought bubble

What motivates the target market to purchase Polar Treats?

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What other target market should Polar Treats look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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