Polident Consumer Insights

Who buys Polident?

A Polident consumer is generally very low income, African American, and senior age. Polident consumers are more likely to purchase Polident during larger pantry stocking trips. Brands such as Listerine, Olay, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Polident Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.59
% of Basket $ (median)
9.1%
Total Basket $ (median)
$61.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Polident Consumer Demographics

demographic
index
Female
100
Male
97
<24
66
25-34
57
35-44
72
45-54
119
55-64
245
65+
394
African American
129
Asian
114
Caucasian
105
Hispanic
46
demographic
index
Has Kids
68
No Kids
172
- $20k
126
$20k-40k
117
$40k-60k
107
$60k-80k
100
$80k-100k
96
$100k-125k
76
$125k +
77
No College
151
College
94
Adv. Degree
68

Understand Polident Consumer Behavior

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Polident Basket Affinity & Size

brand
basket affinity
Listerine 15.9x
Olay 6.9x
Charmin 6.4x
Puffs 6.3x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
318

Where is Polident Purchased?

channels
index
Beauty
12
Dollar
211
Drug
215
Food
68
Gas & Convenience
8
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Maxwell House 1.7x
Sunbeam 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
144
Credit
85
Debit
99
Food Stamps
44

When is Polident Purchased?

day of week
Sun
15.0%
Mon
13.5%
Tue
12.9%
Wed
14.4%
Thu
12.5%
Fri
14.9%
Sat
16.8%
time of day
Morning
19.0%
Noon
19.3%
Afternoon
36.1%
Evening
21.2%
Late
4.4%

Get More Polident Data

Better understand Polident consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Polident consumers switch to?

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Why do consumers stop buying Polident products?

Store front

Which retailers do Polident shoppers prefer to shop at?

Sale sign

What motivates consumers to try Polident products?

Research the Polident Target Market

Arrow and target

Who actually buys Polident? Do these consumers match the intended target market of Polident?

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What motivates the target market to buy Polident?

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What other target market should Polident look at?

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Which other brands have a similar target market?

About Our Polident Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.