Polly O Consumer Insights

Who buys Polly O?

A Polly O consumer is generally very high income, Hispanic, and lower middle age. Polly O consumers are more likely to purchase Polly O during larger pantry stocking trips. Brands such as Dannon Danimals, Goya, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Polly O Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
7.0%
Total Basket $ (median)
$85.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Polly O Consumer Demographics

demographic
index
Female
101
Male
91
<24
50
25-34
81
35-44
119
45-54
105
55-64
75
65+
103
African American
41
Asian
49
Caucasian
104
Hispanic
143
demographic
index
Has Kids
113
No Kids
71
- $20k
59
$20k-40k
64
$40k-60k
72
$60k-80k
89
$80k-100k
110
$100k-125k
152
$125k +
176
No College
77
College
97
Adv. Degree
141

Understand Polly O Consumer Behavior

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Polly O Basket Affinity & Size

brand
basket affinity
Dannon Danimals 8.2x
Goya 8.0x
Perdue 7.7x
Yoplait Go-Gurt 6.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
439

Where is Polly O Purchased?

channels
index
Club
186
Dollar
1
Drug
0
Food
205
Gas & Convenience
6
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.2x
Goya 2.1x
Entenmann's 2.1x
Boars Head 1.9x

How Did They Pay?

method
index
Cash
79
Credit
130
Debit
84
Food Stamps
112

When is Polly O Purchased?

day of week
Sun
19.9%
Mon
13.2%
Tue
12.4%
Wed
12.2%
Thu
11.4%
Fri
14.1%
Sat
16.8%
time of day
Morning
15.1%
Noon
20.2%
Afternoon
36.2%
Evening
24.4%
Late
4.2%

Get More Polly O Data

Contact us for the latest Polly O consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Polly O consumers switch to?

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Why do consumers stop buying Polly O products?

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Which retailers do Polly O shoppers prefer to shop at?

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What motivates consumers to try Polly O products?

Research the Polly O Target Market

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Who actually buys Polly O? Do these consumers match the intended target market of Polly O?

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What motivates the target market to purchase Polly O?

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What other target market should Polly O look at?

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Which other brands have a similar target market?

About Our Polly O Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.