Polly O Consumer Insights

Who buys Polly O? Polly O consumers are generally very high income, Hispanic, and lower middle age. Polly O consumers are more likely to purchase Polly O during larger pantry stocking trips. Brands such as Dannon Danimals, Goya, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Polly O Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
7.0%
Total Basket $ (median)
$85.64

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Polly O Consumer Demographics

demographic
index
Female
101
Male
91
<24
50
25-34
81
35-44
119
45-54
105
55-64
75
65+
103
African American
41
Asian
49
Caucasian
104
Hispanic
143
demographic
index
Has Kids
113
No Kids
71
- $20k
59
$20k-40k
64
$40k-60k
72
$60k-80k
89
$80k-100k
110
$100k-125k
152
$125k +
176
No College
77
College
97
Adv. Degree
141

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Polly O Basket Affinity & Size

brand
basket affinity
Dannon Danimals 8.2x
Goya 8.0x
Perdue 7.7x
Yoplait Go-Gurt 6.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
439

Where is Polly O Purchased?

channels
index
Club
186
Dollar
1
Drug
0
Food
205
Gas & Convenience
6
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.2x
Goya 2.1x
Entenmann's 2.1x
Boars Head 1.9x

How Did They Pay?

method
index
Cash
79
Credit
130
Debit
84
Food Stamps
112

When is Polly O Purchased?

day of week
Sun
19.9%
Mon
13.2%
Tue
12.4%
Wed
12.2%
Thu
11.4%
Fri
14.1%
Sat
16.8%
time of day
Morning
15.1%
Noon
20.2%
Afternoon
36.2%
Evening
24.4%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Polly O consumers purchase?

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Why do Polly O consumers try new brands?

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Where do Polly O consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Polly O Target Market

Arrow and target

Who actually buys Polly O? Do these consumers match the intended target market of Polly O?

Thought bubble

What motivates the target market to purchase Polly O?

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What other target market should Polly O look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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