Pom Consumer Insights

Who buys Pom?

A Pom consumer is generally lower income, Asian, and adolescent age. Pom consumers are more likely to purchase Pom during larger pantry stocking trips. Brands such as Taylor Farms, Dixie, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Pom Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.98
% of Basket $ (median)
17.6%
Total Basket $ (median)
$113.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pom Consumer Demographics

demographic
index
Female
94
Male
161
<24
138
25-34
93
35-44
83
45-54
130
55-64
122
65+
84
African American
107
Asian
180
Caucasian
91
Hispanic
102
demographic
index
Has Kids
95
No Kids
112
- $20k
122
$20k-40k
155
$40k-60k
98
$60k-80k
79
$80k-100k
77
$100k-125k
111
$125k +
60
No College
166
College
88
Adv. Degree
79

Understand Pom Consumer Behavior

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Pom Basket Affinity & Size

brand
basket affinity
Taylor Farms 24.0x
Dixie 16.9x
Hefty 16.1x
Swiffer 13.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
231

Where is Pom Purchased?

channels
index
Club
933
Drug
0
Food
8
Gas & Convenience
0
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Bertolli 1.3x
Eggland's Best 1.3x
Canada Dry 1.3x

How Did They Pay?

method
index
Cash
78
Credit
112
Debit
105
Food Stamps
80

When is Pom Purchased?

day of week
Sun
12.3%
Mon
13.0%
Tue
14.0%
Wed
13.9%
Thu
15.1%
Fri
14.9%
Sat
16.8%
time of day
Morning
19.5%
Noon
21.0%
Afternoon
37.1%
Evening
21.4%
Late
1.0%

About Our Pom Consumer Insights

How do we know who buys Pom? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pom consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.