Pom Wonderful Consumer Insights

Who buys Pom Wonderful?

A Pom Wonderful consumer is generally very low income, Asian, and senior age. Pom Wonderful consumers are more likely to purchase Pom Wonderful during larger pantry stocking trips. Brands such as Bolthouse Farms, Smart Balance, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Pom Wonderful Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.08
% of Basket $ (median)
7.2%
Total Basket $ (median)
$56.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pom Wonderful Consumer Demographics

demographic
index
Female
98
Male
116
<24
122
25-34
112
35-44
94
45-54
83
55-64
107
65+
150
African American
164
Asian
213
Caucasian
83
Hispanic
107
demographic
index
Has Kids
86
No Kids
131
- $20k
129
$20k-40k
101
$40k-60k
94
$60k-80k
90
$80k-100k
99
$100k-125k
98
$125k +
108
No College
84
College
101
Adv. Degree
112

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Pom Wonderful Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 9.6x
Smart Balance 5.1x
Dannon Oikos 5.0x
Taylor Farms 4.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
367

Where is Pom Wonderful Purchased?

channels
index
Club
352
Dollar
0
Drug
14
Food
121
Gas & Convenience
4
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Almond Breeze 1.5x
Gold Peak 1.4x
Starbucks 1.4x

How Did They Pay?

method
index
Cash
99
Credit
114
Debit
84
Food Stamps
149

When is Pom Wonderful Purchased?

day of week
Sun
19.0%
Mon
13.9%
Tue
13.3%
Wed
11.8%
Thu
12.0%
Fri
13.5%
Sat
16.5%
time of day
Morning
12.3%
Noon
19.4%
Afternoon
36.9%
Evening
25.6%
Late
5.8%

Get More Pom Wonderful Data

Contact us for the latest Pom Wonderful consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pom Wonderful consumers switch to?

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Why do consumers stop buying Pom Wonderful products?

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Which retailers do Pom Wonderful shoppers prefer to shop at?

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What motivates consumers to try Pom Wonderful products?

Research the Pom Wonderful Target Market

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Who actually buys Pom Wonderful? Do these consumers match the intended target market of Pom Wonderful?

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What motivates the target market to purchase Pom Wonderful?

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What other target market should Pom Wonderful look at?

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Which other brands have a similar target market?

About Our Pom Wonderful Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.