Pom Wonderful Consumer Insights

Who buys Pom Wonderful? Pom Wonderful consumers are generally very low income, Asian, and senior age. Pom Wonderful consumers are more likely to purchase Pom Wonderful during larger pantry stocking trips. Brands such as Bolthouse Farms, Smart Balance, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Pom Wonderful Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.08
% of Basket $ (median)
7.2%
Total Basket $ (median)
$56.88

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pom Wonderful Consumer Demographics

demographic
index
Female
98
Male
116
<24
122
25-34
112
35-44
94
45-54
83
55-64
107
65+
150
African American
164
Asian
213
Caucasian
83
Hispanic
107
demographic
index
Has Kids
86
No Kids
131
- $20k
129
$20k-40k
101
$40k-60k
94
$60k-80k
90
$80k-100k
99
$100k-125k
98
$125k +
108
No College
84
College
101
Adv. Degree
112

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Pom Wonderful Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 9.6x
Smart Balance 5.1x
Dannon Oikos 5.0x
Taylor Farms 4.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
367

Where is Pom Wonderful Purchased?

channels
index
Club
352
Dollar
0
Drug
14
Food
121
Gas & Convenience
4
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Almond Breeze 1.5x
Gold Peak 1.4x
Starbucks 1.4x

How Did They Pay?

method
index
Cash
99
Credit
114
Debit
84
Food Stamps
149

When is Pom Wonderful Purchased?

day of week
Sun
19.0%
Mon
13.9%
Tue
13.3%
Wed
11.8%
Thu
12.0%
Fri
13.5%
Sat
16.5%
time of day
Morning
12.3%
Noon
19.4%
Afternoon
36.9%
Evening
25.6%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pom Wonderful consumers purchase?

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Why do Pom Wonderful consumers try new brands?

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Where do Pom Wonderful consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pom Wonderful Target Market

Arrow and target

Who actually buys Pom Wonderful? Do these consumers match the intended target market of Pom Wonderful?

Thought bubble

What motivates the target market to purchase Pom Wonderful?

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What other target market should Pom Wonderful look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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