Pompeian Consumer Insights

Who buys Pompeian?

A Pompeian consumer is generally higher income, Hispanic, and senior age. Pompeian consumers are more likely to purchase Pompeian during larger pantry stocking trips. Brands such as TURKEY KNOB, Mccormick, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Pompeian Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.64
% of Basket $ (median)
6.4%
Total Basket $ (median)
$72.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pompeian Consumer Demographics

demographic
index
Female
100
Male
102
<24
78
25-34
95
35-44
94
45-54
107
55-64
118
65+
164
African American
108
Asian
96
Caucasian
94
Hispanic
146
demographic
index
Has Kids
89
No Kids
125
- $20k
88
$20k-40k
94
$40k-60k
106
$60k-80k
100
$80k-100k
99
$100k-125k
109
$125k +
98
No College
85
College
100
Adv. Degree
117

Understand Pompeian Consumer Behavior

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Pompeian Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 4.9x
Mccormick 4.9x
Jennie-O 4.9x
Swanson 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
492

Where is Pompeian Purchased?

channels
index
Club
67
Drug
12
Food
158
Gas & Convenience
1
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.5x
Sunny Meadow 1.4x
Jennie-O 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
98
Credit
111
Debit
91
Food Stamps
117

When is Pompeian Purchased?

day of week
Sun
18.5%
Mon
13.4%
Tue
12.6%
Wed
12.1%
Thu
12.0%
Fri
13.5%
Sat
17.9%
time of day
Morning
14.3%
Noon
18.2%
Afternoon
35.6%
Evening
25.6%
Late
6.4%

Get More Pompeian Data

Contact us for the latest Pompeian consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pompeian consumers switch to?

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Why do consumers stop buying Pompeian products?

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Which retailers do Pompeian shoppers prefer to shop at?

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What motivates consumers to try Pompeian products?

Research the Pompeian Target Market

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Who actually buys Pompeian? Do these consumers match the intended target market of Pompeian?

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What motivates the target market to purchase Pompeian?

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What other target market should Pompeian look at?

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Which other brands have a similar target market?

About Our Pompeian Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.