Pompeian Consumer Insights

Who buys Pompeian? A Pompeian consumer is generally higher income, Hispanic, and senior age. Pompeian consumers are more likely to purchase Pompeian during larger pantry stocking trips. Brands such as TURKEY KNOB, Mccormick, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Pompeian Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.64
% of Basket $ (median)
6.4%
Total Basket $ (median)
$72.06

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pompeian Consumer Demographics

demographic
index
Female
100
Male
102
<24
78
25-34
95
35-44
94
45-54
107
55-64
118
65+
164
African American
108
Asian
96
Caucasian
94
Hispanic
146
demographic
index
Has Kids
89
No Kids
125
- $20k
88
$20k-40k
94
$40k-60k
106
$60k-80k
100
$80k-100k
99
$100k-125k
109
$125k +
98
No College
85
College
100
Adv. Degree
117

Understand Pompeian Consumer Behavior

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Pompeian Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 4.9x
Mccormick 4.9x
Jennie-O 4.9x
Swanson 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
492

Where is Pompeian Purchased?

channels
index
Club
67
Drug
12
Food
158
Gas & Convenience
1
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.5x
Sunny Meadow 1.4x
Jennie-O 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
98
Credit
111
Debit
91
Food Stamps
117

When is Pompeian Purchased?

day of week
Sun
18.5%
Mon
13.4%
Tue
12.6%
Wed
12.1%
Thu
12.0%
Fri
13.5%
Sat
17.9%
time of day
Morning
14.3%
Noon
18.2%
Afternoon
35.6%
Evening
25.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pompeian consumers purchase?

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Why do Pompeian consumers try new brands?

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Where do Pompeian consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pompeian Target Market

Arrow and target

Who actually buys Pompeian? Do these consumers match the intended target market of Pompeian?

Thought bubble

What motivates the target market to purchase Pompeian?

magnifying glass

What other target market should Pompeian look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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