Ponds (Personal Care) Consumer Insights

Who buys Ponds (Personal Care)? Ponds (Personal Care) consumers are generally very low income, Asian, and adolescent age. Ponds (Personal Care) consumers are more likely to purchase Ponds (Personal Care) during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Ponds (Personal Care) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.67
% of Basket $ (median)
9.9%
Total Basket $ (median)
$47.18

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  • Attitudinal surveys
  • Recent demographic data

Ponds (Personal Care) Consumer Demographics

demographic
index
Female
99
Male
108
<24
159
25-34
117
35-44
95
45-54
78
55-64
109
65+
88
African American
79
Asian
205
Caucasian
80
Hispanic
185
demographic
index
Has Kids
88
No Kids
127
- $20k
142
$20k-40k
104
$40k-60k
89
$60k-80k
96
$80k-100k
95
$100k-125k
100
$125k +
96
No College
98
College
101
Adv. Degree
98

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Ponds (Personal Care) Basket Affinity & Size

brand
basket affinity
TRESemme 15.6x
Neutrogena 12.6x
Olay 12.1x
CoverGirl 9.3x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
270

Where is Ponds (Personal Care) Purchased?

channels
index
Beauty
121
Club
2
Dollar
162
Drug
350
Food
28
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.5x
Listerine 1.4x
Huggies 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
119
Credit
103
Debit
92
Food Stamps
31

When is Ponds (Personal Care) Purchased?

day of week
Sun
16.6%
Mon
14.0%
Tue
13.0%
Wed
11.5%
Thu
11.0%
Fri
13.7%
Sat
20.2%
time of day
Morning
14.6%
Noon
16.2%
Afternoon
36.8%
Evening
25.2%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ponds (Personal Care) consumers purchase?

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Why do Ponds (Personal Care) consumers try new brands?

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Where do Ponds (Personal Care) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ponds (Personal Care) Target Market

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Who actually buys Ponds (Personal Care)? Do these consumers match the intended target market of Ponds (Personal Care)?

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What motivates the target market to purchase Ponds (Personal Care)?

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What other target market should Ponds (Personal Care) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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