Ponds (Personal Care) Consumer Insights

Who buys Ponds (Personal Care)?

A Ponds (Personal Care) consumer is generally very low income, Asian, and adolescent age. Ponds (Personal Care) consumers are more likely to purchase Ponds (Personal Care) during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Ponds (Personal Care) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.67
% of Basket $ (median)
9.9%
Total Basket $ (median)
$47.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ponds (Personal Care) Consumer Demographics

demographic
index
Female
99
Male
108
<24
159
25-34
117
35-44
95
45-54
78
55-64
109
65+
88
African American
79
Asian
205
Caucasian
80
Hispanic
185
demographic
index
Has Kids
88
No Kids
127
- $20k
142
$20k-40k
104
$40k-60k
89
$60k-80k
96
$80k-100k
95
$100k-125k
100
$125k +
96
No College
98
College
101
Adv. Degree
98

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Ponds (Personal Care) Basket Affinity & Size

brand
basket affinity
TRESemme 15.6x
Neutrogena 12.6x
Olay 12.1x
CoverGirl 9.3x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
270

Where is Ponds (Personal Care) Purchased?

channels
index
Beauty
121
Club
2
Dollar
162
Drug
350
Food
28
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.5x
Listerine 1.4x
Huggies 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
119
Credit
103
Debit
92
Food Stamps
31

When is Ponds (Personal Care) Purchased?

day of week
Sun
16.6%
Mon
14.0%
Tue
13.0%
Wed
11.5%
Thu
11.0%
Fri
13.7%
Sat
20.2%
time of day
Morning
14.6%
Noon
16.2%
Afternoon
36.8%
Evening
25.2%
Late
7.2%

Get More Ponds (Personal Care) Data

Contact us for the latest Ponds (Personal Care) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ponds (Personal Care) consumers switch to?

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Why do consumers stop buying Ponds (Personal Care) products?

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Which retailers do Ponds (Personal Care) shoppers prefer to shop at?

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What motivates consumers to try Ponds (Personal Care) products?

Research the Ponds (Personal Care) Target Market

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Who actually buys Ponds (Personal Care)? Do these consumers match the intended target market of Ponds (Personal Care)?

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What motivates the target market to buy Ponds (Personal Care)?

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What other target market should Ponds (Personal Care) look at?

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Which other brands have a similar target market?

About Our Ponds (Personal Care) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.