Pop Ice Consumer Insights

Who buys Pop Ice?

A Pop Ice consumer is generally slightly higher income, Caucasian, and young adult age. Pop Ice consumers are more likely to purchase Pop Ice during larger pantry stocking trips. Brands such as Totino's Party Pizza, Blue Bonnet, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Pop Ice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.77
% of Basket $ (median)
4.9%
Total Basket $ (median)
$76.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop Ice Consumer Demographics

demographic
index
Female
105
Male
52
<24
73
25-34
111
35-44
102
45-54
95
55-64
98
65+
40
African American
53
Asian
18
Caucasian
121
Hispanic
32
demographic
index
Has Kids
114
No Kids
69
- $20k
93
$20k-40k
107
$40k-60k
96
$60k-80k
103
$80k-100k
129
$100k-125k
67
$125k +
98
No College
106
College
94
Adv. Degree
122

Understand Pop Ice Consumer Behavior

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Pop Ice Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 9.9x
Blue Bonnet 7.8x
Kelloggs Pop Tarts 7.0x
Kool-Aid 6.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
484

Where is Pop Ice Purchased?

channels
index
Drug
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.0x
Gerber Graduates 1.9x
Sunbeam 1.8x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
77
Credit
98
Debit
104
Food Stamps
201

When is Pop Ice Purchased?

day of week
Sun
16.8%
Mon
11.6%
Tue
12.1%
Wed
11.6%
Thu
12.0%
Fri
16.7%
Sat
19.0%
time of day
Morning
16.8%
Noon
15.3%
Afternoon
34.5%
Evening
25.6%
Late
7.7%

About Our Pop Ice Consumer Insights

How do we know who buys Pop Ice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pop Ice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.