Pop Ice Consumer Insights

Who buys Pop Ice? A Pop Ice consumer is generally slightly higher income, Caucasian, and young adult age. Pop Ice consumers are more likely to purchase Pop Ice during larger pantry stocking trips. Brands such as Totino's Party Pizza, Blue Bonnet, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Pop Ice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.77
% of Basket $ (median)
4.9%
Total Basket $ (median)
$76.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pop Ice Consumer Demographics

demographic
index
Female
105
Male
52
<24
73
25-34
111
35-44
102
45-54
95
55-64
98
65+
40
African American
53
Asian
18
Caucasian
121
Hispanic
32
demographic
index
Has Kids
114
No Kids
69
- $20k
93
$20k-40k
107
$40k-60k
96
$60k-80k
103
$80k-100k
129
$100k-125k
67
$125k +
98
No College
106
College
94
Adv. Degree
122

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Pop Ice Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 9.9x
Blue Bonnet 7.8x
Kelloggs Pop Tarts 7.0x
Kool-Aid 6.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
484

Where is Pop Ice Purchased?

channels
index
Drug
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.0x
Gerber Graduates 1.9x
Sunbeam 1.8x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
77
Credit
98
Debit
104
Food Stamps
201

When is Pop Ice Purchased?

day of week
Sun
16.8%
Mon
11.6%
Tue
12.1%
Wed
11.6%
Thu
12.0%
Fri
16.7%
Sat
19.0%
time of day
Morning
16.8%
Noon
15.3%
Afternoon
34.5%
Evening
25.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pop Ice consumers purchase?

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Why do Pop Ice consumers try new brands?

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Where do Pop Ice consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pop Ice Target Market

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Who actually buys Pop Ice? Do these consumers match the intended target market of Pop Ice?

Thought bubble

What motivates the target market to purchase Pop Ice?

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What other target market should Pop Ice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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