Pop Rocks Consumer Insights

Who buys Pop Rocks?

A Pop Rocks consumer is generally median income, Hispanic, and lower middle age. Pop Rocks consumers are more likely to purchase Pop Rocks during larger pantry stocking trips. Brands such as Cadbury, Skittles, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Pop Rocks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$18.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop Rocks Consumer Demographics

demographic
index
Female
103
Male
75
<24
85
25-34
93
35-44
121
45-54
99
55-64
51
65+
41
African American
107
Asian
64
Caucasian
101
Hispanic
119
demographic
index
Has Kids
118
No Kids
60
- $20k
92
$20k-40k
92
$40k-60k
100
$60k-80k
107
$80k-100k
101
$100k-125k
105
$125k +
98
No College
115
College
97
Adv. Degree
98

Understand Pop Rocks Consumer Behavior

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Pop Rocks Basket Affinity & Size

brand
basket affinity
Cadbury 22.0x
Skittles 18.7x
Reese's 17.5x
Hershey's Kisses 11.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
316

Where is Pop Rocks Purchased?

channels
index
Club
14
Dollar
2492
Drug
76
Food
30
Gas & Convenience
172
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
YoCrunch 1.8x
Kool-Aid 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
122
Credit
104
Debit
90
Food Stamps
80

When is Pop Rocks Purchased?

day of week
Sun
12.6%
Mon
11.2%
Tue
11.7%
Wed
14.1%
Thu
13.0%
Fri
15.8%
Sat
21.7%
time of day
Morning
14.3%
Noon
17.2%
Afternoon
35.7%
Evening
27.6%
Late
5.3%

About Our Pop Rocks Consumer Insights

How do we know who buys Pop Rocks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pop Rocks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.