Pop Rocks Consumer Insights

Who buys Pop Rocks?

A Pop Rocks consumer is generally median income, Hispanic, and lower middle age. Pop Rocks consumers are more likely to purchase Pop Rocks during larger pantry stocking trips. Brands such as Cadbury, Skittles, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Pop Rocks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$18.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop Rocks Consumer Demographics

demographic
index
Female
103
Male
75
<24
85
25-34
93
35-44
121
45-54
99
55-64
51
65+
41
African American
107
Asian
64
Caucasian
101
Hispanic
119
demographic
index
Has Kids
118
No Kids
60
- $20k
92
$20k-40k
92
$40k-60k
100
$60k-80k
107
$80k-100k
101
$100k-125k
105
$125k +
98
No College
115
College
97
Adv. Degree
98

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Pop Rocks Basket Affinity & Size

brand
basket affinity
Cadbury 22.0x
Skittles 18.7x
Reese's 17.5x
Hershey's Kisses 11.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
316

Where is Pop Rocks Purchased?

channels
index
Club
14
Dollar
2492
Drug
76
Food
30
Gas & Convenience
172
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
YoCrunch 1.8x
Kool-Aid 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
122
Credit
104
Debit
90
Food Stamps
80

When is Pop Rocks Purchased?

day of week
Sun
12.6%
Mon
11.2%
Tue
11.7%
Wed
14.1%
Thu
13.0%
Fri
15.8%
Sat
21.7%
time of day
Morning
14.3%
Noon
17.2%
Afternoon
35.7%
Evening
27.6%
Late
5.3%

Get More Pop Rocks Data

Contact us for the latest Pop Rocks consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pop Rocks consumers switch to?

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Why do consumers stop buying Pop Rocks products?

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Which retailers do Pop Rocks shoppers prefer to shop at?

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What motivates consumers to try Pop Rocks products?

Research the Pop Rocks Target Market

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Who actually buys Pop Rocks? Do these consumers match the intended target market of Pop Rocks?

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What motivates the target market to purchase Pop Rocks?

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What other target market should Pop Rocks look at?

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Which other brands have a similar target market?

About Our Pop Rocks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.