Pop Secret Consumer Insights

Who buys Pop Secret?

A Pop Secret consumer is generally slightly higher income, African American, and upper middle age. Pop Secret consumers are more likely to purchase Pop Secret during larger pantry stocking trips. Brands such as Kraft Macaroni & Cheese, Chef Boyardee, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Pop Secret Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$68.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop Secret Consumer Demographics

demographic
index
Female
100
Male
98
<24
84
25-34
87
35-44
102
45-54
111
55-64
106
65+
109
African American
131
Asian
58
Caucasian
104
Hispanic
91
demographic
index
Has Kids
103
No Kids
94
- $20k
90
$20k-40k
91
$40k-60k
94
$60k-80k
106
$80k-100k
108
$100k-125k
107
$125k +
105
No College
91
College
101
Adv. Degree
104

Understand Pop Secret Consumer Behavior

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Pop Secret Basket Affinity & Size

brand
basket affinity
Kraft Macaroni & Cheese 3.8x
Chef Boyardee 3.8x
Pop-Tarts 3.5x
Capri Sun 3.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
458

Where is Pop Secret Purchased?

channels
index
Club
2
Dollar
13
Drug
26
Food
170
Gas & Convenience
9
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.3x
General Mills Lucky Charms 1.3x
Snyders Of Hanover 1.3x
Kelloggs Frosted Flakes 1.3x

How Did They Pay?

method
index
Cash
94
Credit
101
Debit
100
Food Stamps
123

When is Pop Secret Purchased?

day of week
Sun
17.1%
Mon
12.9%
Tue
11.9%
Wed
12.4%
Thu
11.5%
Fri
15.8%
Sat
18.4%
time of day
Morning
14.1%
Noon
15.7%
Afternoon
33.5%
Evening
29.7%
Late
7.0%

About Our Pop Secret Consumer Insights

How do we know who buys Pop Secret? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pop Secret consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.