Pop Secret 100 Calorie Pop Consumer Insights

Who buys Pop Secret 100 Calorie Pop?

A Pop Secret 100 Calorie Pop consumer is generally higher income, Caucasian, and senior age. Pop Secret 100 Calorie Pop consumers are more likely to purchase Pop Secret 100 Calorie Pop during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Almond Breeze, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Pop Secret 100 Calorie Pop Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.0%
Total Basket $ (median)
$79.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop Secret 100 Calorie Pop Consumer Demographics

demographic
index
Female
100
Male
96
<24
66
25-34
93
35-44
93
45-54
103
55-64
144
65+
156
African American
102
Asian
37
Caucasian
108
Hispanic
88
demographic
index
Has Kids
91
No Kids
120
- $20k
63
$20k-40k
78
$40k-60k
93
$60k-80k
111
$80k-100k
115
$100k-125k
119
$125k +
112
No College
81
College
98
Adv. Degree
133

Understand Pop Secret 100 Calorie Pop Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pop Secret 100 Calorie Pop Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 6.7x
Almond Breeze 6.0x
Lean Cuisine 5.9x
Jennie-O 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
530

Where is Pop Secret 100 Calorie Pop Purchased?

channels
index
Club
0
Drug
21
Food
143
Gas & Convenience
5
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.8x
Maxwell House 1.7x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
89
Credit
115
Debit
94
Food Stamps
92

When is Pop Secret 100 Calorie Pop Purchased?

day of week
Sun
18.4%
Mon
13.8%
Tue
10.7%
Wed
12.1%
Thu
11.6%
Fri
15.2%
Sat
18.3%
time of day
Morning
14.5%
Noon
16.7%
Afternoon
33.7%
Evening
28.6%
Late
6.4%

Get More Pop Secret 100 Calorie Pop Data

Contact us for the latest Pop Secret 100 Calorie Pop consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Pop Secret 100 Calorie Pop consumers switch to?

Stop sign

Why do consumers stop buying Pop Secret 100 Calorie Pop products?

Store front

Which retailers do Pop Secret 100 Calorie Pop shoppers prefer to shop at?

Sale sign

What motivates consumers to try Pop Secret 100 Calorie Pop products?

Research the Pop Secret 100 Calorie Pop Target Market

Arrow and target

Who actually buys Pop Secret 100 Calorie Pop? Do these consumers match the intended target market of Pop Secret 100 Calorie Pop?

Thought bubble

What motivates the target market to purchase Pop Secret 100 Calorie Pop?

Magnifying glass

What other target market should Pop Secret 100 Calorie Pop look at?

Venn diagram

Which other brands have a similar target market?

About Our Pop Secret 100 Calorie Pop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.