Pop Secret 100 Calorie Pop Consumer Insights

Who buys Pop Secret 100 Calorie Pop?

A Pop Secret 100 Calorie Pop consumer is generally higher income, Caucasian, and senior age. Pop Secret 100 Calorie Pop consumers are more likely to purchase Pop Secret 100 Calorie Pop during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Almond Breeze, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Pop Secret 100 Calorie Pop Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.0%
Total Basket $ (median)
$79.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop Secret 100 Calorie Pop Consumer Demographics

demographic
index
Female
100
Male
96
<24
66
25-34
93
35-44
93
45-54
103
55-64
144
65+
156
African American
102
Asian
37
Caucasian
108
Hispanic
88
demographic
index
Has Kids
91
No Kids
120
- $20k
63
$20k-40k
78
$40k-60k
93
$60k-80k
111
$80k-100k
115
$100k-125k
119
$125k +
112
No College
81
College
98
Adv. Degree
133

Understand Pop Secret 100 Calorie Pop Consumer Behavior

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Pop Secret 100 Calorie Pop Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 6.7x
Almond Breeze 6.0x
Lean Cuisine 5.9x
Jennie-O 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
530

Where is Pop Secret 100 Calorie Pop Purchased?

channels
index
Club
0
Drug
21
Food
143
Gas & Convenience
5
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.8x
Maxwell House 1.7x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
89
Credit
115
Debit
94
Food Stamps
92

When is Pop Secret 100 Calorie Pop Purchased?

day of week
Sun
18.4%
Mon
13.8%
Tue
10.7%
Wed
12.1%
Thu
11.6%
Fri
15.2%
Sat
18.3%
time of day
Morning
14.5%
Noon
16.7%
Afternoon
33.7%
Evening
28.6%
Late
6.4%

About Our Pop Secret 100 Calorie Pop Consumer Insights

How do we know who buys Pop Secret 100 Calorie Pop? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pop Secret 100 Calorie Pop consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.