Pop Secret Homestyle Consumer Insights

Who buys Pop Secret Homestyle?

A Pop Secret Homestyle consumer is generally higher income, African American, and upper middle age. Pop Secret Homestyle consumers are more likely to purchase Pop Secret Homestyle during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Kelloggs Pop Tarts, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Pop Secret Homestyle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.9%
Total Basket $ (median)
$84.24

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop Secret Homestyle Consumer Demographics

demographic
index
Female
100
Male
97
<24
55
25-34
72
35-44
110
45-54
119
55-64
117
65+
92
African American
120
Asian
41
Caucasian
108
Hispanic
74
demographic
index
Has Kids
106
No Kids
86
- $20k
84
$20k-40k
76
$40k-60k
83
$60k-80k
112
$80k-100k
119
$100k-125k
129
$125k +
104
No College
78
College
100
Adv. Degree
127

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Pop Secret Homestyle Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 5.3x
Kelloggs Pop Tarts 5.2x
Vlasic 3.9x
Nabisco Triscuit 3.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
461

Where is Pop Secret Homestyle Purchased?

channels
index
Club
1
Dollar
15
Drug
33
Food
128
Gas & Convenience
13
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Snyders Of Hanover 1.5x
Entenmann's 1.5x
Perdue 1.5x

How Did They Pay?

method
index
Cash
87
Credit
103
Debit
107
Food Stamps
90

When is Pop Secret Homestyle Purchased?

day of week
Sun
15.3%
Mon
13.7%
Tue
13.0%
Wed
12.2%
Thu
11.1%
Fri
16.8%
Sat
17.8%
time of day
Morning
13.3%
Noon
15.9%
Afternoon
34.4%
Evening
30.1%
Late
6.3%

About Our Pop Secret Homestyle Consumer Insights

How do we know who buys Pop Secret Homestyle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pop Secret Homestyle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.