Pop Secret Homestyle Consumer Insights

Who buys Pop Secret Homestyle? A Pop Secret Homestyle consumer is generally higher income, African American, and upper middle age. Pop Secret Homestyle consumers are more likely to purchase Pop Secret Homestyle during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Kelloggs Pop Tarts, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Pop Secret Homestyle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.9%
Total Basket $ (median)
$84.24

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pop Secret Homestyle Consumer Demographics

demographic
index
Female
100
Male
97
<24
55
25-34
72
35-44
110
45-54
119
55-64
117
65+
92
African American
120
Asian
41
Caucasian
108
Hispanic
74
demographic
index
Has Kids
106
No Kids
86
- $20k
84
$20k-40k
76
$40k-60k
83
$60k-80k
112
$80k-100k
119
$100k-125k
129
$125k +
104
No College
78
College
100
Adv. Degree
127

Understand Pop Secret Homestyle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pop Secret Homestyle Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 5.3x
Kelloggs Pop Tarts 5.2x
Vlasic 3.9x
Nabisco Triscuit 3.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
461

Where is Pop Secret Homestyle Purchased?

channels
index
Club
1
Dollar
15
Drug
33
Food
128
Gas & Convenience
13
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Snyders Of Hanover 1.5x
Entenmann's 1.5x
Perdue 1.5x

How Did They Pay?

method
index
Cash
87
Credit
103
Debit
107
Food Stamps
90

When is Pop Secret Homestyle Purchased?

day of week
Sun
15.3%
Mon
13.7%
Tue
13.0%
Wed
12.2%
Thu
11.1%
Fri
16.8%
Sat
17.8%
time of day
Morning
13.3%
Noon
15.9%
Afternoon
34.4%
Evening
30.1%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Pop Secret Homestyle consumers purchase?

check mark

Why do Pop Secret Homestyle consumers try new brands?

check mark

Where do Pop Secret Homestyle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pop Secret Homestyle Target Market

Arrow and target

Who actually buys Pop Secret Homestyle? Do these consumers match the intended target market of Pop Secret Homestyle?

Thought bubble

What motivates the target market to purchase Pop Secret Homestyle?

magnifying glass

What other target market should Pop Secret Homestyle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us