Pop Weaver Consumer Insights

Who buys Pop Weaver? Pop Weaver consumers are generally lower income, African American, and upper middle age. Pop Weaver consumers are more likely to purchase Pop Weaver during larger pantry stocking trips. Brands such as Maruchan Ramen, Sunny Meadow, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Pop Weaver Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
4.2%
Total Basket $ (median)
$96.14

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pop Weaver Consumer Demographics

demographic
index
Female
101
Male
89
<24
101
25-34
95
35-44
103
45-54
109
55-64
83
65+
83
African American
136
Asian
42
Caucasian
104
Hispanic
100
demographic
index
Has Kids
112
No Kids
73
- $20k
124
$20k-40k
134
$40k-60k
119
$60k-80k
104
$80k-100k
84
$100k-125k
66
$125k +
51
No College
131
College
97
Adv. Degree
78

Understand Pop Weaver Consumer Behavior

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Pop Weaver Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 7.1x
Sunny Meadow 6.2x
Bar-S 5.5x
Farmers Market 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
493

Where is Pop Weaver Purchased?

channels
index
Dollar
66
Drug
0
Food
4
Gas & Convenience
2
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.7x
Armour 1.7x
Blue Bonnet 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
100
Credit
74
Debit
109
Food Stamps
244

When is Pop Weaver Purchased?

day of week
Sun
16.6%
Mon
12.7%
Tue
11.7%
Wed
11.6%
Thu
12.5%
Fri
16.6%
Sat
18.2%
time of day
Morning
13.4%
Noon
15.3%
Afternoon
33.6%
Evening
29.6%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pop Weaver consumers purchase?

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Why do Pop Weaver consumers try new brands?

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Where do Pop Weaver consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pop Weaver Target Market

Arrow and target

Who actually buys Pop Weaver? Do these consumers match the intended target market of Pop Weaver?

Thought bubble

What motivates the target market to purchase Pop Weaver?

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What other target market should Pop Weaver look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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