Pop Weaver Consumer Insights

Who buys Pop Weaver?

A Pop Weaver consumer is generally lower income, African American, and upper middle age. Pop Weaver consumers are more likely to purchase Pop Weaver during larger pantry stocking trips. Brands such as Maruchan Ramen, Sunny Meadow, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Pop Weaver Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
4.2%
Total Basket $ (median)
$96.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop Weaver Consumer Demographics

demographic
index
Female
101
Male
89
<24
101
25-34
95
35-44
103
45-54
109
55-64
83
65+
83
African American
136
Asian
42
Caucasian
104
Hispanic
100
demographic
index
Has Kids
112
No Kids
73
- $20k
124
$20k-40k
134
$40k-60k
119
$60k-80k
104
$80k-100k
84
$100k-125k
66
$125k +
51
No College
131
College
97
Adv. Degree
78

Understand Pop Weaver Consumer Behavior

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Pop Weaver Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 7.1x
Sunny Meadow 6.2x
Bar-S 5.5x
Farmers Market 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
493

Where is Pop Weaver Purchased?

channels
index
Dollar
66
Drug
0
Food
4
Gas & Convenience
2
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.7x
Armour 1.7x
Blue Bonnet 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
100
Credit
74
Debit
109
Food Stamps
244

When is Pop Weaver Purchased?

day of week
Sun
16.6%
Mon
12.7%
Tue
11.7%
Wed
11.6%
Thu
12.5%
Fri
16.6%
Sat
18.2%
time of day
Morning
13.4%
Noon
15.3%
Afternoon
33.6%
Evening
29.6%
Late
8.2%

About Our Pop Weaver Consumer Insights

How do we know who buys Pop Weaver? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pop Weaver consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.