Popchips Consumer Insights

Who buys Popchips? A Popchips consumer is generally very high income, Asian, and upper middle age. Popchips consumers are more likely to purchase Popchips during larger pantry stocking trips. Brands such as Boars Head, Snyders Of Hanover, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Popchips Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Popchips Consumer Demographics

demographic
index
Female
100
Male
98
<24
97
25-34
94
35-44
100
45-54
115
55-64
90
65+
81
African American
77
Asian
169
Caucasian
96
Hispanic
79
demographic
index
Has Kids
95
No Kids
110
- $20k
70
$20k-40k
68
$40k-60k
99
$60k-80k
88
$80k-100k
109
$100k-125k
127
$125k +
147
No College
59
College
105
Adv. Degree
126

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Popchips Basket Affinity & Size

brand
basket affinity
Boars Head 5.7x
Snyders Of Hanover 5.4x
Perdue 5.4x
Horizon Organic 5.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
348

Where is Popchips Purchased?

channels
index
Beauty
5
Club
168
Dollar
133
Drug
91
Food
159
Gas & Convenience
25
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Horizon Organic 1.5x
Oroweat 1.5x
Sparkling Ice 1.5x

How Did They Pay?

method
index
Cash
87
Credit
122
Debit
92
Food Stamps
65

When is Popchips Purchased?

day of week
Sun
17.6%
Mon
13.4%
Tue
12.8%
Wed
13.0%
Thu
12.2%
Fri
14.9%
Sat
16.2%
time of day
Morning
13.6%
Noon
18.5%
Afternoon
35.5%
Evening
26.2%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Popchips consumers purchase?

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Why do Popchips consumers try new brands?

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Where do Popchips consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Popchips Target Market

Arrow and target

Who actually buys Popchips? Do these consumers match the intended target market of Popchips?

Thought bubble

What motivates the target market to purchase Popchips?

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What other target market should Popchips look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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