Popchips Consumer Insights

Who buys Popchips?

A Popchips consumer is generally very high income, Asian, and upper middle age. Popchips consumers are more likely to purchase Popchips during larger pantry stocking trips. Brands such as Boars Head, Snyders Of Hanover, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Popchips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Popchips Consumer Demographics

demographic
index
Female
100
Male
98
<24
97
25-34
94
35-44
100
45-54
115
55-64
90
65+
81
African American
77
Asian
169
Caucasian
96
Hispanic
79
demographic
index
Has Kids
95
No Kids
110
- $20k
70
$20k-40k
68
$40k-60k
99
$60k-80k
88
$80k-100k
109
$100k-125k
127
$125k +
147
No College
59
College
105
Adv. Degree
126

Understand Popchips Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Popchips Basket Affinity & Size

brand
basket affinity
Boars Head 5.7x
Snyders Of Hanover 5.4x
Perdue 5.4x
Horizon Organic 5.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
348

Where is Popchips Purchased?

channels
index
Beauty
5
Club
168
Dollar
133
Drug
91
Food
159
Gas & Convenience
25
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Horizon Organic 1.5x
Oroweat 1.5x
Sparkling Ice 1.5x

How Did They Pay?

method
index
Cash
87
Credit
122
Debit
92
Food Stamps
65

When is Popchips Purchased?

day of week
Sun
17.6%
Mon
13.4%
Tue
12.8%
Wed
13.0%
Thu
12.2%
Fri
14.9%
Sat
16.2%
time of day
Morning
13.6%
Noon
18.5%
Afternoon
35.5%
Evening
26.2%
Late
6.2%

About Our Popchips Consumer Insights

How do we know who buys Popchips? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Popchips consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.