Popcorners Consumer Insights

Who buys Popcorners?

A Popcorners consumer is generally very high income, Asian, and upper middle age. Popcorners consumers are more likely to purchase Popcorners during larger pantry stocking trips. Brands such as Goya, Sabra, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Popcorners Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.91

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Popcorners Consumer Demographics

demographic
index
Female
97
Male
132
<24
95
25-34
84
35-44
104
45-54
120
55-64
90
65+
91
African American
95
Asian
198
Caucasian
89
Hispanic
93
demographic
index
Has Kids
98
No Kids
104
- $20k
74
$20k-40k
69
$40k-60k
79
$60k-80k
80
$80k-100k
102
$100k-125k
135
$125k +
187
No College
65
College
99
Adv. Degree
144

Understand Popcorners Consumer Behavior

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Popcorners Basket Affinity & Size

brand
basket affinity
Goya 10.3x
Sabra 8.6x
Perdue 8.3x
YoCrunch 6.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
320

Where is Popcorners Purchased?

channels
index
Beauty
94
Club
327
Dollar
103
Drug
19
Food
184
Gas & Convenience
32
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.0x
Smart Balance 2.0x
Utz 2.0x
Perdue 1.9x

How Did They Pay?

method
index
Cash
90
Credit
139
Debit
78
Food Stamps
47

When is Popcorners Purchased?

day of week
Sun
18.4%
Mon
13.2%
Tue
11.5%
Wed
12.6%
Thu
12.8%
Fri
14.6%
Sat
16.9%
time of day
Morning
13.0%
Noon
20.2%
Afternoon
35.8%
Evening
26.9%
Late
4.1%

About Our Popcorners Consumer Insights

How do we know who buys Popcorners? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Popcorners consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.