Popcorners Consumer Insights

Who buys Popcorners?

A Popcorners consumer is generally very high income, Asian, and upper middle age. Popcorners consumers are more likely to purchase Popcorners during larger pantry stocking trips. Brands such as Goya, Sabra, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Popcorners Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.91

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Popcorners Consumer Demographics

demographic
index
Female
97
Male
132
<24
95
25-34
84
35-44
104
45-54
120
55-64
90
65+
91
African American
95
Asian
198
Caucasian
89
Hispanic
93
demographic
index
Has Kids
98
No Kids
104
- $20k
74
$20k-40k
69
$40k-60k
79
$60k-80k
80
$80k-100k
102
$100k-125k
135
$125k +
187
No College
65
College
99
Adv. Degree
144

Understand Popcorners Consumer Behavior

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Popcorners Basket Affinity & Size

brand
basket affinity
Goya 10.3x
Sabra 8.6x
Perdue 8.3x
YoCrunch 6.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
320

Where is Popcorners Purchased?

channels
index
Beauty
94
Club
327
Dollar
103
Drug
19
Food
184
Gas & Convenience
32
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.0x
Smart Balance 2.0x
Utz 2.0x
Perdue 1.9x

How Did They Pay?

method
index
Cash
90
Credit
139
Debit
78
Food Stamps
47

When is Popcorners Purchased?

day of week
Sun
18.4%
Mon
13.2%
Tue
11.5%
Wed
12.6%
Thu
12.8%
Fri
14.6%
Sat
16.9%
time of day
Morning
13.0%
Noon
20.2%
Afternoon
35.8%
Evening
26.9%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Popcorners consumers purchase?

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Why do Popcorners consumers try new brands?

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Where do Popcorners consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Popcorners Target Market

Arrow and target

Who actually buys Popcorners? Do these consumers match the intended target market of Popcorners?

Thought bubble

What motivates the target market to purchase Popcorners?

magnifying glass

What other target market should Popcorners look at?

venn diagram

Which other brands have a similar target market?

About Our Popcorners Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.