Popeye Consumer Insights

Who buys Popeye?

A Popeye consumer is generally slightly higher income, Hispanic, and young adult age. Popeye consumers are more likely to purchase Popeye during larger pantry stocking trips. Brands such as Fresh Selections, Green Giant, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Popeye Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Popeye Consumer Demographics

demographic
index
Female
95
Male
151
<24
127
25-34
135
35-44
85
45-54
88
55-64
89
65+
54
African American
139
Asian
103
Caucasian
89
Hispanic
184
demographic
index
Has Kids
89
No Kids
124
- $20k
105
$20k-40k
108
$40k-60k
89
$60k-80k
106
$80k-100k
113
$100k-125k
97
$125k +
84
No College
89
College
103
Adv. Degree
99

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Popeye Basket Affinity & Size

brand
basket affinity
Fresh Selections 24.3x
Green Giant 10.9x
Almond Breeze 8.2x
Kraft Macaroni & Cheese 6.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
400

Where is Popeye Purchased?

channels
index
Club
2
Dollar
1
Drug
2
Food
215
Gas & Convenience
15
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.3x
Jennie-O 1.5x
Bud Light 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
84
Credit
108
Debit
96
Food Stamps
129

When is Popeye Purchased?

day of week
Sun
17.3%
Mon
14.5%
Tue
13.8%
Wed
13.1%
Thu
11.1%
Fri
13.4%
Sat
16.7%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
34.3%
Evening
27.6%
Late
5.5%

About Our Popeye Consumer Insights

How do we know who buys Popeye? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Popeye consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.