Popsicle Consumer Insights

Who buys Popsicle?

A Popsicle consumer is generally slightly higher income, Hispanic, and senior age. Popsicle consumers are more likely to purchase Popsicle during larger pantry stocking trips. Brands such as Dannon Danimals, Yoplait Go-Gurt, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Popsicle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.2%
Total Basket $ (median)
$58.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Popsicle Consumer Demographics

demographic
index
Female
101
Male
86
<24
71
25-34
91
35-44
110
45-54
92
55-64
101
65+
144
African American
97
Asian
100
Caucasian
100
Hispanic
103
demographic
index
Has Kids
109
No Kids
80
- $20k
94
$20k-40k
93
$40k-60k
99
$60k-80k
97
$80k-100k
107
$100k-125k
105
$125k +
107
No College
105
College
100
Adv. Degree
94

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Popsicle Basket Affinity & Size

brand
basket affinity
Dannon Danimals 6.3x
Yoplait Go-Gurt 4.8x
YoCrunch 4.4x
Eggo 4.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
397

Where is Popsicle Purchased?

channels
index
Beauty
1
Club
4
Dollar
35
Drug
15
Food
177
Gas & Convenience
46
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
YoCrunch 1.6x
Yoplait Go-Gurt 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
117
Credit
93
Debit
94
Food Stamps
140

When is Popsicle Purchased?

day of week
Sun
17.1%
Mon
13.9%
Tue
12.4%
Wed
13.0%
Thu
12.5%
Fri
15.2%
Sat
15.9%
time of day
Morning
13.3%
Noon
15.3%
Afternoon
33.7%
Evening
30.2%
Late
7.4%

Get More Popsicle Data

Contact us for the latest Popsicle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Popsicle consumers switch to?

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Why do consumers stop buying Popsicle products?

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Which retailers do Popsicle shoppers prefer to shop at?

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What motivates consumers to try Popsicle products?

Research the Popsicle Target Market

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Who actually buys Popsicle? Do these consumers match the intended target market of Popsicle?

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What motivates the target market to buy Popsicle?

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What other target market should Popsicle look at?

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Which other brands have a similar target market?

About Our Popsicle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.