Popsicle Consumer Insights

Who buys Popsicle? Popsicle consumers are generally slightly higher income, Hispanic, and senior age. Popsicle consumers are more likely to purchase Popsicle during larger pantry stocking trips. Brands such as Dannon Danimals, Yoplait Go-Gurt, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Popsicle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.2%
Total Basket $ (median)
$58.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Popsicle Consumer Demographics

demographic
index
Female
101
Male
86
<24
71
25-34
91
35-44
110
45-54
92
55-64
101
65+
144
African American
97
Asian
100
Caucasian
100
Hispanic
103
demographic
index
Has Kids
109
No Kids
80
- $20k
94
$20k-40k
93
$40k-60k
99
$60k-80k
97
$80k-100k
107
$100k-125k
105
$125k +
107
No College
105
College
100
Adv. Degree
94

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Popsicle Basket Affinity & Size

brand
basket affinity
Dannon Danimals 6.3x
Yoplait Go-Gurt 4.8x
YoCrunch 4.4x
Eggo 4.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
397

Where is Popsicle Purchased?

channels
index
Beauty
1
Club
4
Dollar
35
Drug
15
Food
177
Gas & Convenience
46
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
YoCrunch 1.6x
Yoplait Go-Gurt 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
117
Credit
93
Debit
94
Food Stamps
140

When is Popsicle Purchased?

day of week
Sun
17.1%
Mon
13.9%
Tue
12.4%
Wed
13.0%
Thu
12.5%
Fri
15.2%
Sat
15.9%
time of day
Morning
13.3%
Noon
15.3%
Afternoon
33.7%
Evening
30.2%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Popsicle consumers purchase?

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Why do Popsicle consumers try new brands?

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Where do Popsicle consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Popsicle Target Market

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Who actually buys Popsicle? Do these consumers match the intended target market of Popsicle?

Thought bubble

What motivates the target market to purchase Popsicle?

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What other target market should Popsicle look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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