Popsicle Firecracker Consumer Insights

Who buys Popsicle Firecracker?

A Popsicle Firecracker consumer is generally very low income, African American, and lower middle age. Popsicle Firecracker consumers are more likely to purchase Popsicle Firecracker during larger pantry stocking trips. Brands such as YoCrunch, Hefty, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Popsicle Firecracker Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
3.6%
Total Basket $ (median)
$41.51

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Popsicle Firecracker Consumer Demographics

demographic
index
Female
101
Male
92
<24
113
25-34
97
35-44
125
45-54
79
55-64
55
65+
39
African American
219
Asian
119
Caucasian
84
Hispanic
164
demographic
index
Has Kids
121
No Kids
54
- $20k
124
$20k-40k
96
$40k-60k
104
$60k-80k
87
$80k-100k
99
$100k-125k
87
$125k +
117
No College
120
College
101
Adv. Degree
73

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Popsicle Firecracker Basket Affinity & Size

brand
basket affinity
YoCrunch 8.4x
Hefty 7.0x
Kool-Aid 6.3x
Kellogg's 6.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
426

Where is Popsicle Firecracker Purchased?

channels
index
Club
4
Drug
3
Food
271
Gas & Convenience
12
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
YoCrunch 1.9x
Yoplait Go-Gurt 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
131
Credit
83
Debit
95
Food Stamps
152

When is Popsicle Firecracker Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
13.3%
Wed
14.4%
Thu
12.2%
Fri
14.3%
Sat
13.9%
time of day
Morning
12.3%
Noon
14.7%
Afternoon
34.0%
Evening
31.0%
Late
8.0%

About Our Popsicle Firecracker Consumer Insights

How do we know who buys Popsicle Firecracker? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Popsicle Firecracker consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.