Popsicle Firecracker Consumer Insights

Who buys Popsicle Firecracker? Popsicle Firecracker consumers are generally very low income, African American, and lower middle age. Popsicle Firecracker consumers are more likely to purchase Popsicle Firecracker during larger pantry stocking trips. Brands such as YoCrunch, Hefty, and Kool-Aid also tend to be purchased in the same trip. Sample consumer insights data below.

Popsicle Firecracker Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
3.6%
Total Basket $ (median)
$41.51

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Popsicle Firecracker Consumer Demographics

demographic
index
Female
101
Male
92
<24
113
25-34
97
35-44
125
45-54
79
55-64
55
65+
39
African American
219
Asian
119
Caucasian
84
Hispanic
164
demographic
index
Has Kids
121
No Kids
54
- $20k
124
$20k-40k
96
$40k-60k
104
$60k-80k
87
$80k-100k
99
$100k-125k
87
$125k +
117
No College
120
College
101
Adv. Degree
73

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Popsicle Firecracker Basket Affinity & Size

brand
basket affinity
YoCrunch 8.4x
Hefty 7.0x
Kool-Aid 6.3x
Kellogg's 6.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
426

Where is Popsicle Firecracker Purchased?

channels
index
Club
4
Drug
3
Food
271
Gas & Convenience
12
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
YoCrunch 1.9x
Yoplait Go-Gurt 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
131
Credit
83
Debit
95
Food Stamps
152

When is Popsicle Firecracker Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
13.3%
Wed
14.4%
Thu
12.2%
Fri
14.3%
Sat
13.9%
time of day
Morning
12.3%
Noon
14.7%
Afternoon
34.0%
Evening
31.0%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Popsicle Firecracker consumers purchase?

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Why do Popsicle Firecracker consumers try new brands?

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Where do Popsicle Firecracker consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Popsicle Firecracker Target Market

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Who actually buys Popsicle Firecracker? Do these consumers match the intended target market of Popsicle Firecracker?

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What motivates the target market to purchase Popsicle Firecracker?

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What other target market should Popsicle Firecracker look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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