Popsicle Firecracker Consumer Insights

Who buys Popsicle Firecracker?

A Popsicle Firecracker consumer is generally very low income, African American, and lower middle age. Popsicle Firecracker consumers are more likely to purchase Popsicle Firecracker during larger pantry stocking trips. Brands such as YoCrunch, Hefty, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Popsicle Firecracker Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.50
% of Basket $ (median)
3.6%
Total Basket $ (median)
$41.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Popsicle Firecracker Consumer Demographics

demographic
index
Female
101
Male
92
<24
113
25-34
97
35-44
125
45-54
79
55-64
55
65+
39
African American
219
Asian
119
Caucasian
84
Hispanic
164
demographic
index
Has Kids
121
No Kids
54
- $20k
124
$20k-40k
96
$40k-60k
104
$60k-80k
87
$80k-100k
99
$100k-125k
87
$125k +
117
No College
120
College
101
Adv. Degree
73

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Popsicle Firecracker Basket Affinity & Size

brand
basket affinity
YoCrunch 8.4x
Hefty 7.0x
Kool-Aid 6.3x
Kellogg's 6.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
426

Where is Popsicle Firecracker Purchased?

channels
index
Club
4
Drug
3
Food
271
Gas & Convenience
12
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
YoCrunch 1.9x
Yoplait Go-Gurt 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
131
Credit
83
Debit
95
Food Stamps
152

When is Popsicle Firecracker Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
13.3%
Wed
14.4%
Thu
12.2%
Fri
14.3%
Sat
13.9%
time of day
Morning
12.3%
Noon
14.7%
Afternoon
34.0%
Evening
31.0%
Late
8.0%

Get More Popsicle Firecracker Data

Contact us for the latest Popsicle Firecracker consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Popsicle Firecracker consumers switch to?

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Why do consumers stop buying Popsicle Firecracker products?

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Which retailers do Popsicle Firecracker shoppers prefer to shop at?

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What motivates consumers to try Popsicle Firecracker products?

Research the Popsicle Firecracker Target Market

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Who actually buys Popsicle Firecracker? Do these consumers match the intended target market of Popsicle Firecracker?

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What motivates the target market to purchase Popsicle Firecracker?

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What other target market should Popsicle Firecracker look at?

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Which other brands have a similar target market?

About Our Popsicle Firecracker Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.