Popsicle Scribblers Consumer Insights

Who buys Popsicle Scribblers?

A Popsicle Scribblers consumer is generally very high income, Asian, and lower middle age. Popsicle Scribblers consumers are more likely to purchase Popsicle Scribblers during larger pantry stocking trips. Brands such as Dannon Danimals, Totino's Party Pizza, and Red Baron also tend to be purchased in the same trip. Sample consumer insights data below.

Popsicle Scribblers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.92
% of Basket $ (median)
5.2%
Total Basket $ (median)
$75.02

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Popsicle Scribblers Consumer Demographics

demographic
index
Female
104
Male
66
<24
47
25-34
104
35-44
134
45-54
63
55-64
55
65+
34
African American
93
Asian
110
Caucasian
99
Hispanic
100
demographic
index
Has Kids
129
No Kids
35
- $20k
101
$20k-40k
89
$40k-60k
104
$60k-80k
99
$80k-100k
105
$100k-125k
89
$125k +
113
No College
109
College
100
Adv. Degree
89

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Popsicle Scribblers Basket Affinity & Size

brand
basket affinity
Dannon Danimals 7.7x
Totino's Party Pizza 6.6x
Red Baron 6.4x
Oscar Mayer Lunchables 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
470

Where is Popsicle Scribblers Purchased?

channels
index
Club
0
Dollar
4
Drug
29
Food
136
Gas & Convenience
4
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.2x
YoCrunch 2.0x
Yoplait Go-Gurt 1.9x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
116
Credit
88
Debit
91
Food Stamps
212

When is Popsicle Scribblers Purchased?

day of week
Sun
17.0%
Mon
15.4%
Tue
12.0%
Wed
12.2%
Thu
12.6%
Fri
14.0%
Sat
16.8%
time of day
Morning
15.0%
Noon
16.0%
Afternoon
32.0%
Evening
28.9%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Popsicle Scribblers consumers purchase?

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Why do Popsicle Scribblers consumers try new brands?

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Where do Popsicle Scribblers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Popsicle Scribblers Target Market

Arrow and target

Who actually buys Popsicle Scribblers? Do these consumers match the intended target market of Popsicle Scribblers?

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What motivates the target market to purchase Popsicle Scribblers?

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What other target market should Popsicle Scribblers look at?

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Which other brands have a similar target market?

About Our Popsicle Scribblers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.