Popsicle Tropicals Consumer Insights

Who buys Popsicle Tropicals? Popsicle Tropicals consumers are generally slightly higher income, Hispanic, and senior age. Popsicle Tropicals consumers are more likely to purchase Popsicle Tropicals during larger pantry stocking trips. Brands such as Chef Boyardee, Bar-S, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Popsicle Tropicals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.92
% of Basket $ (median)
5.8%
Total Basket $ (median)
$67.23

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  • Recent demographic data

Popsicle Tropicals Consumer Demographics

demographic
index
Female
98
Male
122
<24
57
25-34
91
35-44
88
45-54
88
55-64
116
65+
469
African American
68
Asian
98
Caucasian
98
Hispanic
111
demographic
index
Has Kids
90
No Kids
122
- $20k
89
$20k-40k
82
$40k-60k
98
$60k-80k
84
$80k-100k
160
$100k-125k
113
$125k +
80
No College
80
College
108
Adv. Degree
85

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Popsicle Tropicals Basket Affinity & Size

brand
basket affinity
Chef Boyardee 9.8x
Bar-S 7.9x
Yoplait Go-Gurt 6.0x
Breyers 5.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
430

Where is Popsicle Tropicals Purchased?

channels
index
Dollar
8
Drug
12
Food
91
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Yoplait Light 1.6x
Nabisco Triscuit 1.6x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
136
Credit
82
Debit
98
Food Stamps
113

When is Popsicle Tropicals Purchased?

day of week
Sun
15.0%
Mon
14.6%
Tue
12.9%
Wed
13.0%
Thu
11.8%
Fri
16.5%
Sat
16.1%
time of day
Morning
12.1%
Noon
15.8%
Afternoon
33.8%
Evening
31.5%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Popsicle Tropicals consumers purchase?

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Why do Popsicle Tropicals consumers try new brands?

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Where do Popsicle Tropicals consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Popsicle Tropicals Target Market

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Who actually buys Popsicle Tropicals? Do these consumers match the intended target market of Popsicle Tropicals?

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What motivates the target market to purchase Popsicle Tropicals?

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What other target market should Popsicle Tropicals look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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